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App Marketing & Product Management
Winning UA strategy for your app in 2023Winning UA strategy for your app in 2023
Lorenzo Rossi
Lorenzo Rossi
Lorenzo Rossi
Lorenzo Rossi
lorenzo@rplg.io
Co-Founder and Head of Growth at REPLUG. Lorenzo is a Mobile Marketing veteran. He has worked in leading companies such as Zalando, LOVOO, and Free2Move, where he gained unique experience in scaling mobile app marketing activities and retention strategies.
All articles by author
23.02.2023
10 min read

Winning UA strategy for your app in 2023

The realm of paid User Acquisition (UA) has become increasingly challenging, with tracking limitations, growing competition, changes in user behavior, and inefficient spending posing more problems to developers. To achieve optimal outcomes for your app's paid user acquisition in 2023, it's essential to reconsider and structure your approach. You can learn how to accomplish this through a 5-step paid UA system by reading further. Read more