8 mobile app marketing trends in 2022 according to experts
We spoke with experts in mobile app marketing from Phiture, App Growth Summit, REPLUG GmbH, Ada Health, Belka Games, Appbooster, and Diveo Media about what's happening in the mobile market and what to expect in 2022. Read more
December ASO news: One Last Digest for 2021
In the last month of 2021, Apple gave us a gift: the long-awaited A/B testing features and custom app pages in the App Store are now available. Google clarified the requirements for app subscriptions on Google Play. Asodesk now has translations of reviews and more detailed statistics in Rating Analysis. Read more
15 insider tips for working with app keywords in Asodesk
In this article, we will discuss useful Asodesk features that you might not have known about before. This will help you significantly speed up the process of searching for keywords and preparing metadata. Find out how to simplify ASO and never miss a single important search query. Read more
ASO news digest for November 2021
Google has authorized the use of third-party payment systems on Google Play for South Korea. App Store moderation will accept applications during the Christmas holidays. Asodesk now has custom reports, discounts of up to 40%, and new plans. Read about this and other news in our digest. Read more
How to make your app stand out from the rest on Black Friday: examples from AliExpress, Joom, and Subway Surf
In this article, we spoke about the preparation of apps for Black Friday and compiled interesting examples of promotion from well-known brands: AliExpress, Joom, Banggood, Subway Surf, and Hero Wars. Read more
ASO news digest for October
In October, the App Store saw seven important changes at once. For example, in-app events and the “report a problem” button. Google reduced commission to 15% for subscriptions. Asodesk has six new countries for buying incentivized installs on Google Play. Read all the news in our digest. Read more
Organic Report is now even more accurate with machine learning and new metrics
We've updated the Organic Report algorithm: it now takes even more data into account to get more accurate keyword install statistics. Read how the tool works and how you can use it in our article. Read more
Ratings of the top mobile games on the App Store and Google Play
We conducted research and found out the average rating of games that hold top positions in search and various categories on the App Store and Google Play. Read insights from the research and learn how to improve the rating of your gaming app. Read more
How incentive traffic helps promote your app in the App Store and Google Play
Incentive traffic can help your app get to the top, or it may give no results at all or lead to a ban. In this article, we will explain how to use incentive traffic properly to promote an app in the App Store and Google Play without doing any damage. Read more
ASO news digest for September
In September, a California court ordered Apple to accept payments outside the App Store. iOS 15 was released, with new features that will impact ASO. New capabilities for managing a team in the Google Play Console have been added. Asodesk released a guide to help you choose countries for promotion in search. Read about these and other events in our digest. Read more
How to work with kids app reviews in the App Store and Google Play
Parents install them, kids play them — but who writes reviews about them in the App Store and Google Play? Experts from 1C and DEVGAME explained how to approach the most demanding users of kids apps and offered tips for working with reviews from kids and their parents. Read more
Why SEO professionals switch to ASO
Every year working in SEO becomes increasingly difficult. Some SEO specialists feel inclined to change their careers and decide to dive into ASO. In this article, we compared the areas of SEO and ASO, analyzed the labor market, and shared the experts' opinions on challenges within SEO. Read more