ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on ASOdesk’s report at the WN Conference 2021. Read more

ASOdesk studied 100 free games from the top of the App Store and Google Play in the US. In this article, we have collected statistics on the page design of popular gaming applications, and also spoke to experts about visual optimization trends in 2021. Read more

In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more

We are excited to share some great news: we received 9 badges from G2! G2 is a highly reputed platform that surveys online business services. This winter we received  thirteen… Read more

Apple is cutting commissions down to 15% for a number of publishers. Apps should get Google’s permission for background location access. ASOdesk now has a referral program as well as professional tools for working with reviews and metadata creation. Read all the news in our digest. Read more

Adidas and Best Buy app installs increased by 500% on Black Friday 2019. To make this year Black Friday productive for you, we have collected the best promotions from AliExpress, DHgate, Bangood, PUGS Mobile, Township App, Hero Wars and others. Take inspiration from competitors and adapt their ideas for your application. Read more

We are delighted to present you the Optimizer tool that will speed up the process of preparing metadata for the App Store and Google Play. Read more

Many things happened in October: Apple raised prices in the App Store for some countries and allowed pre-orders 180 days before the release. Google released an update to the Play Console and began testing the app comparison feature. Read more about all the news in the digest. Read more

The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

We have analyzed the percentage of organic and inorganic traffic in apps. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy. Read more

Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Read more

Apple has released the new iOS 14. App publishers have formed a coalition against Apple. Google will improve navigation in games and allow application sharing. Read more