The ASOdesk mobile marketing platform has conducted research and analyzed App Store rankings changes in European countries with strict and moderate quarantine measures before and after the COVID-19 outbreak. According to the research, a quarantine changed the app market differently in isolated countries of Europe and in Sweden.
We are proud to introduce a new Keyword Analytics table that allows you to save up to 70% of the time you spend on keyword research and monitoring changes. You will find the new data such as Best Rank, In Name and in Subtitle, Rank History, Tabs, Professional Filters, Keyword Notes, Advanced Keyword Suggestions, just to name a few.
An app soft launch means only releasing your app in selected countries or stores. The main aim is to test your app, for aspects such as bugs, crashes, design, monetization methods, and marketing strategies, before you release it globally.
We are pleased to announce that ASOdesk has raised its first round of investment in the amount of $1 000 000 for a minority share. Embria was the investor.
Entering new markets could be one of the possible growth points for your mobile applications. For a competent new market entrance, it is crucial to conduct localization not just for the texts within the app, but also for metadata that is available on the app store page.
In this update, we are happy to present to you an automatic English keyword translation that is available, not just in the Keyword Analytics table, but also in the new Keyword Manager tool, new keyword addition interface, the Missing Ranked Keywords for semantic core compilation assistance, and for the Keyword Analytics update with the new block hiding feature.
From this read, you will know how to use all ASOdesk’s features for market research of competitive niches and market capacity. I am Anna Benkis, ASO manager at Dabltech, will share my experiences with you.
Here you can find the ASO news digest from December 2019, updates from the App Store, and Google Play that happened this December. We are trying to collect here news related to ASO and mobile marketing that was discovered by ASO experts. This news can help you to navigate in both app stores better.
The main goal of App Store Optimization is to increase organic installs. But unfortunately, it is challenging to measure the Impact of textual ASO in the same way as we evaluate installs from paid campaigns. That is why you need to understand which metrics to analyze in the first place after making changes in textual metadata.