The App Promotion Summit London was held from 24–31 March 2022. We compiled the 6 most important reports on ASO and app marketing. Read more

You will be able to understand foreign users faster as the Reviews & Replies Board now has a feature for automatically translating reviews. Read more about update in this article. Read more

The App Store will only accept apps adapted for iOS 15. New EU law may force Apple to allow downloading apps from third parties. In Google Play, app ratings will soon be divided by device and the ranking of apps for devices with large screens will change. Read more

Your app might get into the top and gain organic installs, but still fail to generate revenue. So, which keywords will make a profit for your app? Read this article to find out. Read more

In this article, we'll explain how to respond to negative reviews in order to change users’ opinions. You will also learn how to remove negative reviews from Google Play Store and App Store if moderation doesn't respond to complaints. Read more

Apple allowed App Store Small Business Program members to transfer apps to another account. Google postponed the launch of the “Data Safety” section on Google Play until July 2022. Asodesk updated the free ASO Growth Hacks email course. Read more

In this article, we will tell you which KPIs to pay attention to when measuring the impact of ASO, as well as discuss the mistakes that beginners make when analyzing app performance. Read more

I worked as a tender manager but decided to try her hand at App Store Optimization. In just 2 months, I mastered a new profession, promoted an app to the top of the App Store for a number of requests, got a job offer, and switched to flexible hours and remote work. Read how I did it in this case study. Read more

January was a very productive month for Apple: 10 important news updates came out at once. Custom promo codes for subscriptions and ads for Custom Product Pages have been added to the App Store. A tab with suggestions will appear on Google Play. And Reviews & Replies Board in Asodesk now has a new filter. Read more

App positions in the App Store and Google Play directly depend on metadata, such as the title, subtitle, promo text, short description, and full description. In this article, we have… Read more

We developed an approach that can help you respond to reviews on Google Play and the App Store faster, as well as reduce the workload of customer support managers exponentially. Read how to automate replies to reviews so you can devote more time and effort to solving complex user problems rather than routine replies. Read more

We spoke with experts in mobile app marketing from Phiture, App Growth Summit, REPLUG GmbH, Ada Health, Belka Games, Appbooster, and Diveo Media about what's happening in the mobile market and what to expect in 2022. Read more