This June, Asodesk turns 7! In these seven years, we have grown from a small ASO tool into a comprehensive platform for ASO, Reply-to-Reviews Automation, and Competitor Research. In this article, we will discuss past platform updates, our plans, as well as gifts to celebrate the company's birthday. Read more

On June 5, Apple held its annual Worldwide Developers Conference (WWDC23) for developers. In this article, we have compiled the top 12 most important updates introduced at the WWDC23 and explained how they can affect your work in the App Store. Read our review of the main events and expert opinions. Read more

In May, Google unveiled several significant updates at I/O 2023: new store listing enhancements, AI tools, monetization features, and more. Apple announced that the company terminated 428,000 developer accounts involved in fraudulent activity in 2022. Asodesk introduced a 45% discount on ASO plans for new users. Read more

Google will start automatically archiving unused apps. iOS users will be able to change their paid subscriptions directly from within their apps. Check out our April digest for the latest App Store Optimization news from both the App Store and Google Play. Read more

Apple expanded App Store pricing upgrades to all purchase types. Google can now machine translate Android apps for free. Read the latest App Store Optimization news from the App Store, Google Play in our March digest. Read more

In 2023, app publishers can leverage AI for marketing to improve their app rankings and conversion rates in the app stores, create effective ad campaigns, and ultimately drive more downloads and revenue. In this article, we will explore the various ways in which AI can enhance ASO, UA, monetization, and Retention and give you practical examples of how to use AI for marketers. Read more

If you would like to create an app promotion strategy that outperforms competitors in 2023, it’s crucial to consider current market trends. We have compiled insights on app marketing trends for 2023, sourced from industry experts including Thomas Petit, Lorenzo Rossi (REPLUG), Johannes von Cramon, and Ryan Thorpe (Reflectly ApS). Read more

Google started beta-testing of Privacy Sandbox in Google Play. Apple added peer group benchmarks in App Analytics. Asodesk introduced Keyword Explorer 2.0 with 9 new features. Read the latest App Store Optimization news from the App Store, Google Play, and Asodesk in our February digest. Read more

The realm of paid User Acquisition (UA) has become increasingly challenging, with tracking limitations, growing competition, changes in user behavior, and inefficient spending posing more problems to developers. To achieve optimal outcomes for your app's paid user acquisition in 2023, it's essential to reconsider and structure your approach. You can learn how to accomplish this through a 5-step paid UA system by reading further. Read more

If you spend a lot of money on attracting new users, but they do not end up buying subscriptions for your app, then you need to optimize your subscription funnel. Learn how to develop the best strategy to maximize your app subscriptions and increase app revenue. Read more

Discover the latest update of Keyword Explorer — a tool for analyzing search results from the App Store and Google Play. You can now monitor the evolution of key metrics, evaluate brand-related queries, calculate the average estimated installs per query, compare search results between app stores on one unified chart, and much more! Read more

Apple increased App Store prices for the United Kindom, South Africa, Norway, Hungary, among other countries. Google now allows you to control when changes to your app are sent for review with new Play Console features. Read the most important App Store Optimization news from January about the App Store, Google Play, and Asodesk in our digest. Read more