Nikita Bobyr
Nikita Bobyr
Nikita Bobyr
Nikita Bobyr
nikitabobyr.fk@gmail.com
PPC & ASO specialist. In marketing since 2017. Develops marketing strategies, works with all types of traffic, writes about ASO, PPC, and their influence on each other
All articles by author
15.07.2021
10 min read

Top 7 mistakes when working with reviews in the App Store and Google Play

Improper work with reviews leads to a decrease in rating and number of installs, as well as a high number of uninstalls. In this article, I'll discuss the most common mistakes when working with reviews in the App Store and Google Play and give tips on how to prevent them. Read more

Nikita Bobyr
Nikita Bobyr
Nikita Bobyr
Nikita Bobyr
nikitabobyr.fk@gmail.com
PPC & ASO specialist. In marketing since 2017. Develops marketing strategies, works with all types of traffic, writes about ASO, PPC, and their influence on each other
All articles by author
08.07.2021
8 min read

ASO news digest for June

At WWDC 2021, Apple announced new features in the App Store: In-app events, A/B testing, and custom app pages. Google started accepting applications for a fee reduction of 15%. Asodesk was rebranded, changed the interface, and added new tools to automate work with reviews. Read all the top news stories in our digest. Read more

Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
All articles by author
07.07.2021
3 min read

Asodesk now automatically responds to reviews and selects tags for them

You no longer need to work with each review manually. Save time analyzing and responding to reviews with Asodesk's automated tools. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
05.07.2021
11 min read

Recap of the Top 7 reports from the App Promotion Summit USA 2021

Read our recap of these seven standout reports from the App Promotion Summit USA 2021. You will find insights on app growth in 2021, app marketing and UA, choosing a country for the organic growth of your app, using different app marketing data for ASO, and how to get Apple’s user permission on data tracking. Read more

Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
All articles by author
01.07.2021
3 min read

Asodesk’s new interface: what’s changed

We took the first step in comprehensive redesigning of the Asodesk interface, by completely changing the navigation bars in the user's account — including the header and the menu. Now you can navigate the system faster. Let's discuss each of our updates. Read more

Beata Sakharova
Beata Sakharova
Beata Sakharova
Beata Sakharova
bs@asodesk.com
Head of Marketing at ASOdesk. Works in IT and Digital since 2013. She is engaged in marketing communications, writes and edits texts, helps to talk about projects and share experience, organizes events of various scales: from meetups for 30 people to international conferences for 800. Likes planning, clear structure, and consistency.
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24.06.2021
4 min read

Rebranded Asodesk: introducing our new corporate identity

For the first time in five years, Asodesk has renewed its corporate identity. Read this article to find out how we came to this, why we did it, and how it turned out. Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
17.06.2021
3 min read

You can now integrate ASOdesk with Zendesk

Respond to user reviews from app stores and other sources in one place. Transfer reviews using ASOdesk and work with them in Zendesk or Omnidesk. You can also choose which reviews you want to import into Zendesk. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
03.06.2021
8 min read

Digest ASO News, May 2021

In May, Google announced a new requirement for publishers, who now need to post information about collected data on the app page. Apple clarified age rating settings in App Store Connect. ASOdesk is giving away 5 gifts to celebrate our 5th birthday. Find out more about this news and do not miss out on the gifts that will help your app grow. Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
27.05.2021
10 min read

How to save time building your app’s semantic core

Building a semantic core is the longest and most labor-intensive stage of ASO. It takes up to 70% of ASO specialists' time. We made an app store optimization guide on how to build a semantic core faster and avoid missing any important queries. Read more

Ryan Kelley
Ryan Kelley
Ryan Kelley
Ryan Kelley
hi@ryankelley.work
Ryan is a mobile marketing generalist with extensive knowledge of App Store Optimization (ASO) and Subscription Optimization. He has worked for many top agencies, including Gummicube, Phiture, and NP Digital. Currently, Ryan works as a freelance mobile growth consultant, teacher, advisor, and workshop facilitator.
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20.05.2021
10 min read

Top 10 ASO mistakes that even big brands make

Ryan Kelley wrote an article about the most typical App Store Optimization mistakes. These errors make ASO less effective, negatively affect the level of installs and contribute to lower app rankings in search. Read the article and try to avoid these mistakes in your ASO strategy. Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
14.05.2021
4 min read

New features for quick analysis of reviews and traffic by keyword at ASOdesk

In April and May, we added many useful monitoring and analytics features to ASOdesk. You can now save filter settings to the reviews tools board, which speeds up the analysis process. New ASO features and tools show traffic history per request, the dynamics of positions, and competition for keywords. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
06.05.2021
7 min read

Digest ASO News, April 2021

Google is developing significant changes to its application metadata requirements. Apple released iOS 14.5 and added the tag search feature, as well as ads in Suggested. ASOdesk added new capabilities for app review analytics. Learn all about the new Google Play rules and the App Store changes in our April digest. Read more