If you are an SEO specialist who has been asked to conduct App Store Optimization (ASO) for a company, this article is for you. In this article, we discuss how ASO can help businesses, what the difference between ASO and SEO is, what ranking factors are important to consider when optimizing, and how one can quickly master all 8 stages of ASO. Read more

Apple added a System Help Screen for payment issues with iOS apps. Google changed the “Ads” badge to “Sponsored” on Google Play. Asodesk conducted research on new search suggestions on the App Store. Catch up on all important App Store Optimization news from the App Store, Google Play, and Asodesk in this digest. Read more

We've identified new popular search suggestions on the App Store over the past week from various countries. The goal of this article is to help you understand shifts in user demand across the USA, United Kingdom, China, Japan, Germany, Canada, and other countries. Continue reading to find out which new keywords could boost traffic to your app. Read more

Google unveils a revamped Play Store for large-screen devices. App Store price changes took effect on July 25 for the Egypt, Nigeria, Tanzania, and Türkiye storefronts. Asodesk has introduced a Tags Analysis Tool and Integration with Usedesk. Read more

Introducing the new Tags Analysis tool, which allows you to analyze user problems more effectively. Now you can analyze review categories based on the tags you previously selected. We have also added a new integration, allowing you to work with reviews from app stores within the Usedesk dashboard. Read more

High cost per install, poor conversion, and low ROAS are a nightmare for any UA specialist. We will explain how you can solve these problems and walk you through the most relevant approach to UA used by top advertisers in 2023. Read more

This June, Asodesk turns 7! In these seven years, we have grown from a small ASO tool into a comprehensive platform for ASO, Reply-to-Reviews Automation, and Competitor Research. In this article, we will discuss past platform updates, our plans, as well as gifts to celebrate the company's birthday. Read more

On June 5, Apple held its annual Worldwide Developers Conference (WWDC23) for developers. In this article, we have compiled the top 12 most important updates introduced at the WWDC23 and explained how they can affect your work in the App Store. Read our review of the main events and expert opinions. Read more

In May, Google unveiled several significant updates at I/O 2023: new store listing enhancements, AI tools, monetization features, and more. Apple announced that the company terminated 428,000 developer accounts involved in fraudulent activity in 2022. Asodesk introduced a 45% discount on ASO plans for new users. Read more

Google will start automatically archiving unused apps. iOS users will be able to change their paid subscriptions directly from within their apps. Check out our April digest for the latest App Store Optimization news from both the App Store and Google Play. Read more

Apple expanded App Store pricing upgrades to all purchase types. Google can now machine translate Android apps for free. Read the latest App Store Optimization news from the App Store, Google Play in our March digest. Read more

In 2023, app publishers can leverage AI for marketing to improve their app rankings and conversion rates in the app stores, create effective ad campaigns, and ultimately drive more downloads and revenue. In this article, we will explore the various ways in which AI can enhance ASO, UA, monetization, and Retention and give you practical examples of how to use AI for marketers. Read more