Improper work with reviews leads to a decrease in rating and number of installs, as well as a high number of uninstalls. In this article, I'll discuss the most common mistakes when working with reviews in the App Store and Google Play and give tips on how to prevent them. Read more

At WWDC 2021, Apple announced new features in the App Store: In-app events, A/B testing, and custom app pages. Google started accepting applications for a fee reduction of 15%. Asodesk was rebranded, changed the interface, and added new tools to automate work with reviews. Read all the top news stories in our digest. Read more

You no longer need to work with each review manually. Save time analyzing and responding to reviews with Asodesk's automated tools. Read more

Read our recap of these seven standout reports from the App Promotion Summit USA 2021. You will find insights on app growth in 2021, app marketing and UA, choosing a country for the organic growth of your app, using different app marketing data for ASO, and how to get Apple’s user permission on data tracking. Read more

We took the first step in comprehensive redesigning of the Asodesk interface, by completely changing the navigation bars in the user's account — including the header and the menu. Now you can navigate the system faster. Let's discuss each of our updates. Read more

For the first time in five years, Asodesk has renewed its corporate identity. Read this article to find out how we came to this, why we did it, and how it turned out. Read more

Respond to user reviews from app stores and other sources in one place. Transfer reviews using ASOdesk and work with them in Zendesk or Omnidesk. You can also choose which reviews you want to import into Zendesk. Read more

In May, Google announced a new requirement for publishers, who now need to post information about collected data on the app page. Apple clarified age rating settings in App Store Connect. ASOdesk is giving away 5 gifts to celebrate our 5th birthday. Find out more about this news and do not miss out on the gifts that will help your app grow. Read more

Building a semantic core is the longest and most labor-intensive stage of ASO. It takes up to 70% of ASO specialists' time. We made an app store optimization guide on how to build a semantic core faster and avoid missing any important queries. Read more

Ryan Kelley wrote an article about the most typical App Store Optimization mistakes. These errors make ASO less effective, negatively affect the level of installs and contribute to lower app rankings in search. Read the article and try to avoid these mistakes in your ASO strategy. Read more

In April and May, we added many useful monitoring and analytics features to ASOdesk. You can now save filter settings to the reviews tools board, which speeds up the analysis process. New ASO features and tools show traffic history per request, the dynamics of positions, and competition for keywords. Read more

Google is developing significant changes to its application metadata requirements. Apple released iOS 14.5 and added the tag search feature, as well as ads in Suggested. ASOdesk added new capabilities for app review analytics. Learn all about the new Google Play rules and the App Store changes in our April digest. Read more