How to build a semantic core for your app: step-by-step guide
Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core. Read more
When ASO will start bringing results
The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more
Which apps need to attract organic traffic: research of ASOdesk
We have analyzed the percentage of organic and inorganic traffic in apps. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy. Read more
How competitive analysis helps in App Store Optimization
Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Read more
Digest ASO News September 2020
Apple has released the new iOS 14. App publishers have formed a coalition against Apple. Google will improve navigation in games and allow application sharing. Read more
ASO: how you should work with it to get more installs
According to Apple, 65% installs of applications come from search. But your app needs to be optimized, if you want to get search traffic. Read more
How iOS 14 challenges ASO specialists
The App Store has undergone significant changes to its search mechanisms. Let’s talk about what ASO specialists should expect from the new operating system. Read more
The revolution in the Keyword Research: absolutely new Keyword Auto-Suggestions
Keyword Auto-Suggestions will revolutionize your ASO. The tool selects and groups the most appropriate queries for the App Store Optimization in just few seconds. Read more
How can iteration help specialist in App Store Optimization
Bringing an app to top positions on App Store and Google play takes more than a one-time optimization. At least 6-8 iterations are required. Read more
Digest ASO News, August 2020
Last month, Apple quarreled with everyone: Facebook, WordPress, FAS, and especially Epic Games. Google meanwhile backed Apple in the fight and bypassed the requirements of the EU regulation. We delivered… Read more
What to consider optimizing the app page for foreign languages
If you plan to expand your app’s geography, you need to localize its metadata into other languages. This will help cover additional users and overtake competitors in local markets, but… Read more
Digest ASO News, July 2020
In July Digest, we’ll talk about new regulations for app stores, changes to Google Play rules, the launch of App Store Connect API, discuss the latest new ASOdesk product —… Read more