Branded keywords drive close to 50% of the App Store search traffic, according to SplitMetrics. Many apps want to eat a piece of that search traffic pie from the one hand. On the other side, the defense of brand awareness becomes a part of the marketing strategy for apps with a stable and known brand name.
We glad to introduce you to an entirely new ASO Comparative report with a possibility of connection to App Store Connect, a new detailed Keyword Ranking Distribution chart, an improved date selection module with an option of app version comparison, new Semantic Chart graph, and many other features. We started to work on creating a mobile ASOdesk layout for your convenient access from smartphones. Also, new tools now are available to you, Activity Log tool that allows reversing any search query or app deletion action and UNDO button in Keyword Analytics to cancel search query deletion action.
Here you can find the ASO news digest, updates from the App Store and Google Play that happened in October. We are trying to collect here small news, that are discovered by ASO experts and can help you to better navigate in latest changes in both stores.
ASOdesk is organizing webinar Apple Search Ads: Selected topics of the advanced campaign management.
Here you can find the ASO news digest, updates from the App Store and Google Play that happened in September.
It’s not enough to just draw users to the product page on the App Store or Google Play as part of your ASO strategy. Your goal is to get people interested and lead them to installing the app. You have to maximally optimize all the graphic elements on the app page, because the visual part affects conversion into installs.
We decided to try a new ASO news format for us. Every month we will publish the most interesting news from the ASO world which collected Altai Zeynalov, creator of the ASO Secrets Channel on YouTube.
On the App Store, starting from May 16, 2019, to the present, Apple stopped indexing subtitles with 30 symbols. If your app has 30 characters in the subtitle, so the last word won’t be indexed by the App Store.
The Mobile apps and games market has become so competitive that most developers have to make more and more effort, so that potential users are able to find their applications amongst the vast amount of similar products.
In the July ASOdesk update: a new Organic Report with a possibility of connecting to the App Store Connect. We updated ASO Dashboard filters and added saved filters to the tool. Also, we added a new chart type and colors to the ASO Dashboard. Export to Keyword Analytics has been updated, and now you can also choose separate queries for export via check-boxes. Now Top Keywords tool works faster.