Ryan Kelley wrote an article about the most typical App Store Optimization mistakes. These errors make ASO less effective, negatively affect the level of installs and contribute to lower app rankings in search. Read the article and try to avoid these mistakes in your ASO strategy. Read more

In April and May, we added many useful monitoring and analytics features to ASOdesk. You can now save filter settings to the reviews tools board, which speeds up the analysis process. New ASO features and tools show traffic history per request, the dynamics of positions, and competition for keywords. Read more

Google is developing significant changes to its application metadata requirements. Apple released iOS 14.5 and added the tag search feature, as well as ads in Suggested. ASOdesk added new capabilities for app review analytics. Learn all about the new Google Play rules and the App Store changes in our April digest. Read more

On April 29, Apple officially announced the tag search feature, which is now available to all users in the US, Canada, England, and Australia. We are going to analyze how this feature will function and affect the work of ASO specialists. Read more

On April 21, 2021, the App Growth Summit New York was held — a well-known event for mobile marketers and app growth professionals. We watched the summit and summarized the main ideas from 7 noteworthy reports. Read the article and learn more about data-driven retention strategies, principles of work with the new IDFA conditions, tips on user engagement, promotion through TikTok, ways of user onboarding, and hacks for app growth. Read more

When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more

In this article, I will tell you how to conduct A/B tests of the gaming app icon. I'll share my insights and show you which icon options worked best and worst for Towerlands. Read more

With the latest ASOdesk tools update, your customer support and marketing team will find working with user reviews even easier. We've added a rating analysis tool, tracking deleted reviews on the App Store and Google Play, and new filters by country and app review changes. These features will make it easier to analyze reviews on the App Store and Google Play. Read more

In the first month of spring, Google Play developer fees lowered to 15% on the first million dollars of revenue per year. Apple announced WWDC 2021 will be held on June 7–12. The number of active AppGallery users has exceeded 530 million per month. All ASOdesk plans have become more affordable. Read all the news for App Store, Google Play, AppGallery and ASOdesk. Read more

The App Promotion Summit London was held from 18–25 March 2021. It is the largest conference on mobile app marketing. We listened to 6 insightful reports on mobile app marketing and highlighted the main points. Read our article to learn more about ASO strategy in 2021, trends in mobile app marketing, and tips for making ad campaigns in HUAWEI. Read more

G2 has once again recognized ASOdesk with several awards. This time we received eight badges in the spring reports. G2 commented on our high performance, easy admin, and business collaboration. We were also recognized for best meeting requirements and for the tendency of users to recommend ASOdesk. Read more

It is important for app publishers to know how to work with ASO correctly: how much to invest, and whether to hire an in-house specialist, freelancer, or agency. In this article, we will discuss how you can choose a contractor and roughly estimate an optimization budget depending on the specifics of your business. Read more