If you would like to create an app promotion strategy that outperforms competitors in 2023, it’s crucial to consider current market trends. We have compiled insights on app marketing trends for 2023, sourced from industry experts including Thomas Petit, Lorenzo Rossi (REPLUG), Johannes von Cramon, and Ryan Thorpe (Reflectly ApS). Read more

Google started beta-testing of Privacy Sandbox in Google Play. Apple added peer group benchmarks in App Analytics. Asodesk introduced Keyword Explorer 2.0 with 9 new features. Read the latest App Store Optimization news from the App Store, Google Play, and Asodesk in our February digest. Read more

The realm of paid User Acquisition (UA) has become increasingly challenging, with tracking limitations, growing competition, changes in user behavior, and inefficient spending posing more problems to developers. To achieve optimal outcomes for your app's paid user acquisition in 2023, it's essential to reconsider and structure your approach. You can learn how to accomplish this through a 5-step paid UA system by reading further. Read more

If you spend a lot of money on attracting new users, but they do not end up buying subscriptions for your app, then you need to optimize your subscription funnel. Learn how to develop the best strategy to maximize your app subscriptions and increase app revenue. Read more

Discover the latest update of Keyword Explorer — a tool for analyzing search results from the App Store and Google Play. You can now monitor the evolution of key metrics, evaluate brand-related queries, calculate the average estimated installs per query, compare search results between app stores on one unified chart, and much more! Read more

Apple increased App Store prices for the United Kindom, South Africa, Norway, Hungary, among other countries. Google now allows you to control when changes to your app are sent for review with new Play Console features. Read the most important App Store Optimization news from January about the App Store, Google Play, and Asodesk in our digest. Read more

Apple announced its biggest pricing update in the App Store and added 700 new pricing points. Google clarified rules regarding Target API Level policy. Read all the major ASO news from Google Play and App Store for December in the last digest of 2022. Read more

To master new markets and increase profits, developers can turn to popular alternatives to Google Play. In this article, we'll talk about how to work with AppGallery, GetApps, and the Samsung Galaxy Store. Read more

Apple announced live presentations and Q&A sessions with experts. Google added new core vitals that influence app visibility on Google Play. Asodesk now allows you to see search results in four ASO tools with the Explore button. Read all the important App Store Optimization news from Google Play, App Store, and Asodesk in our digest. Read more

Checking search results for a keyword has become even easier and faster. You no longer need to navigate to Keyword Explorer: just click on the Explore button, which we have added to some ASO tools. Read more

If your App Store Optimization is not effective enough, you need to conduct an ASO audit. It will help to find what is wrong with your ASO strategy and how you can improve it. In our latest article, we give an ASO audit checklist for your app page in Google Play and the App Store. Read more

Apple updated its App Store guidelines. Google introduced 5 updates that can help you to better understand your app’s delivery performance. Asodesk released a global market research on which apps need ASO. Read the most important App Store Optimization news from October about the App Store, Google Play, and Asodesk in our digest. Read more