Which apps need ASO: global market research ASO Index 2022
Some apps are usually installed via search, while others are downloaded through ads. If you want to understand which type of app you have and if you should invest in ASO, study our ASO Index 2022. Read and find out the top categories for App Store Optimization. Read more
The new Live Search tool will show actual search results from the App Store and Google Play
You no longer need to go to the app store every time you need to check search results for a certain keyword. Our new Live Search tool allows you to view search results in the same way they are displayed in the App Store and Google Play. Read about all the capabilities of the tool in our article. Read more
ASO news digest for September
Google implemented a 24-hour delay for the publication of new reviews. Apple increased prices for in-app purchases in many countries. Asodesk introduced the new Keyword Dynamics tool. Read all important App Store Optimization news from the App Store and Google Play for September in our digest. Read more
The new Keyword Dynamics tool will help you analyze your positions for keywords
Asodesk now has a new Keyword Dynamics tool that allows you to view changes in app positions for keywords from the Keyword Table. Here's how it works. Read more
Reviews on Google Play will be published with a 24-hour delay: how it can affect your work
User reviews will appear on Google Play 24 hours after they are written. This news was shared by Mishaal Rahman on his Twitter account, and you can already see it on Google Play Console. According to Google, this new feature will help to automatically recognize suspicious Rating and Review activity. Read more
How to conduct app page localization for Indonesia
Indonesia ranks 4th in the world in terms of the number of smartphone users, and about 198 million people speak Indonesian. In this article, we will tell you what features should be taken into account when localizing an app page into Indonesian, how to search for keywords, and compile text and visual metadata for Indonesian users. Read more
ASO news digest for August 2022
Taxes and prices in the App Store was increased in Ghana and Turkey. Google introduced the option to monitor deep links in one place on the new Play Console Page. The company also invited developers to participate in the Strike Removal pilot program for Android app devs. Read more
How to increase app downloads and subscriptions in the App Store and Google Play
To increase app revenue, you should work on User Acquisition as well as convert free users to paid subscribers. In this article, experts from Asodesk, Adapty and G5 explain how to boost app downloads in the App Store and Google Play and share tips for increasing the number of paid subscriptions. Read more
How ASO specialists should localize apps for the Korean market
South Korea ranks fourth in terms of developers' revenue, behind only China, the United States, and Japan. So, entering the Korean market can become a good point of growth and help increase the revenue for app publishers. In this article, we will explain how to localize an app’s text metadata into Korean and what important things to consider in the process. Read more
ASO news digest for July 2022
Google announced a new Play Policy with important rules on ads, impersonation, alarms, VPNs, health misinformation, and more. Apple added two new placements for Apple Search Ads: on Today tap and apps pages. Huawei launched a new age-related app distribution and age-sensitive app rating system in AppGallery. Read more
Checklist for visual optimization in the App Store and Google Play
Visual assets are one of the first things the user sees and can be very influential in the download process. Users will rely on your visual app icon, screenshots, and videos to decide whether to install your app or mobile game. So read on to find out how you can make the best of them and boost your conversion rate in the process. Read more
How we got DeepFaker’s app title to the App Store search suggestions in 5 countries
Often, the correct selection of keywords and knowledge of App Store algorithms become the main influences of ASO success. In this case, I will tell you how the new app appeared in the App Store suggestions — thanks to which, it started receiving hundreds of installs. Read more