ASO Blog by ASOdesk / App Store Optimization / Article

Everything an ASO specialist needs to know: 9 videos

Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
art@asodesk.com
ASOdesk Expert & ASO manager at Onde.app, platforms for creating branded taxi applications and other on-demand services. Over 200 applications in 75 countries. The number of active users is more than 1.3 million people. Artiom has been engaged in ASO for 2 years, he is an ASOdesk blog columnist, and a speaker at different conferences.
All articles by author
Published: 08.07.2020
2 min read

The first ASOdesk Academy for English-speaking audiences was held in June. During one week our students mastered all the intricacies of app store optimization. Students learned how to optimize applications for different platforms, build a semantic core, do ASO in different languages, form hypotheses, measure effectiveness, and analyze competitors. This course includes practical tips and cases from ASO experts. 

We want to help more specialists, so we decided to share the Academy’s notes.

Lecturers:
Artiom Tkaczuk, ASO Expert ASOdesk, ASO manager Onde.app
Ekaterina Sibirko, ASO Enchantress at Flo.health

#1 ASO must have or not: introductory lesson

Our lecturer explains why ASO is important, why it is vital to synch with paid traffic, what is the difference between the ASO specialist and the ASO lead, and how to pick an ASO tool.

Presentation

#2 How to do ASO on Google Play: basic principles and rules

In the second lecture, Artiom shares information about the main differences between Google Play and App Store. He explains to students how to work with assembling keywords, composing the description and text metadata on Google Play.

Presentation

# 3 Building the semantic core + Special aspects of Asian languages

Lecturer tells about textual optimization, сompared search algorithms of App Store and Google Play, and shares life hacks that will help improve keyword positions and get more installs.

Also, Artiom tells about differences in keyword research and metadata-compiling in some Asian languages: Arabic, Japanese, Thai.

Presentation (part 1)

Presentation (part 2)

#4 The Tears of ASO

Ekaterina tells about common problems that every ASO specialist meets in quite every company. 

Presentation

# 5 ASO Performance Measurement

Artiom shows what goes into textual optimization, types of metrics, and some mistakes in measuring efficiency of a textual ASO.

Presentation

#6 Working with iterations and keywords in ASO

Our ASO expert tells about iterations of textual optimization: purposes of iterations, outreach iterations, relevance iterations, install rate improvement iterations. He explains how students should work with keywords in ASO and gave practical examples.

Presentation

#7 Growth hypotheses of the mobile application through an express audit

ASO expert tells about modeling for increased conversions, for increased installs, growth models, and sample express audit.

Presentation

#8 Competitor Analysis

The lecturer explains why an ASO specialist needs to study competitors, what types of competitors exist, and what information can be analyzed.

Presentation

#9 Make the full description of the Android app understandable for Google

Artiom tells about preparing the description. Also, he shows what is Google NL, categories of Google NL, influencing results of Google NL.

Presentation

We have a lot of useful materials on YouTube channel. Subscribe to the channel to stay updated on our ASO events.

Here you can find our ASO experts. If you’ll have questions after watching the videos, they will answer it, review your apps, and give feedback on your ASOdesk Academy homework at any time.

Students made all practical tasks on ASOdesk tools and tried to solve their problems in practice. If you also want to get full access to the platform, then leave a request for https://asodesk.com/trial.

After the consultation, you will receive free access to all ASOdesk features. If you have questions, our managers are ready to help you.

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Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
23.10.2020
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When ASO will start bringing results

The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
art@asodesk.com
ASOdesk Expert & ASO manager at Onde.app, platforms for creating branded taxi applications and other on-demand services. Over 200 applications in 75 countries. The number of active users is more than 1.3 million people. Artiom has been engaged in ASO for 2 years, he is an ASOdesk blog columnist, and a speaker at different conferences.
All articles by author
08.07.2020
2 min read

Everything an ASO specialist needs to know: 9 videos

The first ASOdesk Academy for English-speaking audiences was held in June. During one week our students mastered all the intricacies of app store optimization. Students learned how to optimize applications… Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
06.07.2020
4 min read

5 life hacks on app optimization on App Store and Google Play

To get to the top of app stores is challenging. Therefore, it is crustal to continuously look for new approaches and test hypotheses. Sergey Sharov, co-founder of ASOdesk and Angle… Read more