ASO Blog by ASOdesk / App Store Optimization / Article

Why should you avoid using ASO services based on data from iOS 1O?

Nika Grigorieva
Nika Grigorieva
Nika Grigorieva
Nika Grigorieva
ng@asodesk.com
All articles by author
Published: 22.07.2019
3 min read

One thing that is very important for App Store Optimization is data accuracy; that is why you should choose ASO tool wisely. Starting from iOS 11 the App Store in search listing started showing Apple Search Ads, Developers pages, Stories, in-app purchases, and subscriptions.

It is essential to keep in mind all these changes because you need to track the actual ranking of applications in the top charts and the search listing. For example, there are still ASO services that show the ranking of apps in the tops and search listing, relying on data from iOS 10.

If we look at the screenshot taken from an iPhone with an iOS 11 or higher, we will see a list of apps. The screen shows the top free apps in the US App Store on July 18.

Below are examples of two services that show the Top Free Apps on the US App Store for July 18th. Both services show different lists of apps comparing to the top app charts from the device iOS 11 or higher.

App’s search ranking for keywords

We will compare data from the search listing on the App Store on the device and in the ASO tools. For example, we will check the keyword “flights.” Let’ see which application will be listed in the first place in the search results on the US App Store.

In the first screenshot, there is a Story with a selection of applications, and then the app named Kayak.

What do show us data from the ASO services?

The first 2 examples demonstrate the search listing on the App Store, which still relies on the data of the iOS 10 API. Kayak application has the first rank in search results by the keyword “flights.” But on the App Store search listing on the device, the first place is taken by Story.

Search ranking for keyword “flights” in ASOdesk dashboard is the same as on the user’s device.

Why is this happening?

Data that the services use does not match the latest updates from iOS 12, but relies on old iOS 10 data and shows not a very accurate ranking of apps in search results.

ASOdesk uses the latest version of the App Store API, and the search results for keywords will match search ranking on the App Store on users’ devices.

Why do we talk about these nuances?

When you are planning your ASO strategy, you are analyzing keywords ranking of your application in search listing. If you do not see the whole picture, you can miss real place of the app for keyword, and will not get expected organic installs.

The more accurate data you use when planning your ASO optimization, the more precise results from the prediction will be. Having an actual picture of the keywords ranking in search results, you can schedule changes in your metadata and predict growth in organic downloads.

Also read:
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
23.10.2020
10 min read

When ASO will start bringing results

The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
art@asodesk.com
ASOdesk Expert & ASO manager at Onde.app, platforms for creating branded taxi applications and other on-demand services. Over 200 applications in 75 countries. The number of active users is more than 1.3 million people. Artiom has been engaged in ASO for 2 years, he is an ASOdesk blog columnist, and a speaker at different conferences.
All articles by author
08.07.2020
2 min read

Everything an ASO specialist needs to know: 9 videos

The first ASOdesk Academy for English-speaking audiences was held in June. During one week our students mastered all the intricacies of app store optimization. Students learned how to optimize applications… Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
06.07.2020
4 min read

5 life hacks on app optimization on App Store and Google Play

To get to the top of app stores is challenging. Therefore, it is crustal to continuously look for new approaches and test hypotheses. Sergey Sharov, co-founder of ASOdesk and Angle… Read more