Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core. Read more

The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Read more

According to Apple, 65% installs of applications come from search. But your app needs to be optimized, if you want to get search traffic. Read more

Bringing an app to top positions on App Store and Google play takes more than a one-time optimization. At least 6-8 iterations are required. Read more

If you plan to expand your app’s geography, you need to localize its metadata into other languages. This will help cover additional users and overtake competitors in local markets, but… Read more

In addition to the difficult process tasks, each ASO specialist meets really challenging clients. Ekaterina Sibirko, the ASO specialist at Flo Health and ASO expert at ASOdesk, told what misconceptions… Read more

Greetings. My name is Nikita Lobanov, I’m an ASO Expert at ASOdesk. In this article, I will talk about the peculiarities of Keyword Research and compiling metadata in Oriental languages:… Read more

To bring an application to top positions of App Store and Google Play, one needs to know what affects its placement. In this article Sergey Sharov, co-founder of ASOdesk and… Read more

If you are not getting the desired results from your app promotion, you may be missing out on effective mobile app marketing strategies. In this article, we will explain the best marketing strategies for apps, discuss when you should implement them, and show how to apply them to your app. Read more

Sergey Sharov, co-founder of ASOdesk and the Angle Connect agency, explained what ASO for mobile applications is, why it is needed, what business problems it solves, when it begins to… Read more

Entering new markets could be one of the possible growth points for your mobile applications. For a competent new market entrance, it is crucial to conduct localization not just for… Read more