ASO Blog by Asodesk / Index / Article

Game Search Index: Augmented reality games are the future

Nika Grigorieva
Nika Grigorieva
Nika Grigorieva
Nika Grigorieva
ng@asodesk.com
All articles by author
Published: 27.05.2018
2 min read

After the release of Pokémon GO, augmented reality has became the most popular subcategory of search request in the App Store. The ASOdesk.com team has conducted its own study of App Store search traffic in the US and Russia — ASOdesk Game Index — and came to some interesting conclusions.

Results

The most popular subcategory of games in both countries is augmented reality. (Thanks, Pokémon GO.) Up until a couple of months ago, the popularity of this category was fairly low. The graph shows what the augmented reality subcategory looked like before the rise of Pokémon GO, as well as what it looks like today.

In Russia, the leading subcategories are — racing games, puzzle games, card games and physical puzzles. Most unpopular — runners and educational games. Sadly, in the subcategory of educational games there are almost no search queries.

Interestingly, in the Russian Store, most people search for games using English keywords, for example, “sniper” or “runner”.

ASOdesk Game Search Index Russia

In the United States, the main sub-categories are physical puzzle, racing, sport and cards. Strategy and games in the genre of three-in-a-row being the most unpopular.

Conclusion

As we can see, a rearrangement of forces has occurred in the mobile games industry. With the introduction of the Pokemon GO to the game sphere, augmented reality has become immensely popular, both in terms of the needs of potential users (increase in popularity and the number of searches), as well as from the point of view of investing in the development of products that fall into the augmented reality subcategory.

How is the Index was built?

To determine the list of most popular gaming subcategories, ASOdesk specialists used the Top Charts in each country. On the basis of the collected data, they identified 16 most popular subcategories (not to be confused with the game subcategories in the App Store): Educational, Runner, Match-3, Sport, RPG, Casino, Shooter, Board, Strategy, Fighting, Arcade, Logic, Physical puzzle (a la Angry Birds), Cards, Racing, Augmented reality.

Furthermore, for each subcategory, the store suggestions were determined — in which users are suggested a game related to a particular subcategory.

For the study, we used only App Store search suggestions in the United States and Russia, where the index of Users per Day was counted on the ASOdesk.com platform.

What are the suggestions in App Store and where are they found?

When a user starts typing a search query, it immediately issues a list of suggestions.

Suggestions are already ranked by descending popularity, i.e. how often users entered the keywords or clicked on the suggestions.

Also read:
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
All articles by author
11.02.2021
6 min read

Which game categories in the App Store have the greatest volume of non-branded traffic

ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on ASOdesk’s report at the WN Conference 2021. Read more

Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
All articles by author
28.01.2021
13 min read

Gaming app page visual optimization trends of 2021

ASOdesk studied 100 free games from the top of the App Store and Google Play in the US. In this article, we have collected statistics on the page design of popular gaming applications, and also spoke to experts about visual optimization trends in 2021. Read more

Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
All articles by author
21.01.2021
14 min read

Visual app store optimization trends of 2021

In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more