In this post, we, ASOdesk and INLINGO decided to tell you about the localization of apps and games. Based on our experience, we think that it is essential to localize both the interface and creative assets of the game and the app page on the App Store and Google Play.
Posts published in “ASO Pro”
From this read, you will know how to use all ASOdesk’s features for market research of competitive niches and market capacity. I am Anna Benkis, ASO manager at Dabltech, will share my experiences with you.
Here you can find the ASO news digest from December 2019, updates from the App Store, and Google Play that happened this December. We are trying to collect here news related to ASO and mobile marketing that was discovered by ASO experts. This news can help you to navigate in both app stores better.
The main goal of App Store Optimization is to increase organic installs. But unfortunately, it is challenging to measure the Impact of textual ASO in the same way as we evaluate installs from paid campaigns. That is why you need to understand which metrics to analyze in the first place after making changes in textual metadata.
ASOdesk is organizing webinar Apple Search Ads: Selected topics of the advanced campaign management.
On the App Store, starting from May 16, 2019, to the present, Apple stopped indexing subtitles with 30 symbols. If your app has 30 characters in the subtitle, so the last word won’t be indexed by the App Store.
The Mobile apps and games market has become so competitive that most developers have to make more and more effort, so that potential users are able to find their applications amongst the vast amount of similar products.
In the July ASOdesk update: a new Organic Report with a possibility of connecting to the App Store Connect. We updated ASO Dashboard filters and added saved filters to the tool. Also, we added a new chart type and colors to the ASO Dashboard. Export to Keyword Analytics has been updated, and now you can also choose separate queries for export via check-boxes. Now Top Keywords tool works faster.
One thing that is very important for App Store Optimization is data accuracy; that is why you should choose ASO tool wisely. Starting from iOS 11 the App Store in search listing started showing Apple Search Ads, Developers pages, Stories, in-app purchases, and subscriptions.
ASOdesk celebrates three years from the launch of our first product. We are celebrating our anniversary, and we are happy that you are with us. From our launch to the present days, we have done a lot, and we are proud of our achievements.