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Posts published in “ASO Lite”

ASO News November 2019

Nika Grigorieva

Here you can find the latest ASO news, updates from the App Store and Google Play that happened in November. We are trying to collect here small news, that are discovered by ASO experts and can help you to better navigate in latest changes in both stores.


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4 ASO Life Hacks: Reaching out to More Users and Increasing Installs

Nika Grigorieva

High competition in the mobile app market makes developers look for more new ways of their products’ promotion. When the main ASO tools have already been put to use, additional methods come into play, effectively helping with app promotion by keyword and category searches. We have made a list of several life hacks that will help you increase the amount of your app downloads through several simple steps.


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Top 10 Recommendations on Screenshot Visual Optimization

Nika Grigorieva

Visual elements of a page is the face of your product. 
When landing on your application’s page in the App Store or Google Play, the user initially notices the icon and screenshots. From that moment and on, they only have a few seconds to decide on whether to download the app or not. Screenshots affect install conversion, so a manager that responds for optimization has to monitor the changes at all times and experiment with visual imagery, trying to get a better conversion.

We have gathered the top recommendation on ASO optimization for screenshots for both app stores.


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6 Useful ASO Principles You Can Use When Working With Metadata

Sergey Sharov

Before ultimately publishing your app to App Store and Google Play, it is essential to check all the text information and verify the amount of characters according to the requirements of a store. We have collected all the answers to the most frequently asked questions asked by those, who begin to exploring the topic of App Store Optimization (ASO). We hope that our recommendations will help you in your first steps and will further help you save time on working with metadata.


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