Here you can find the ASO news digest, updates from the App Store and Google Play that happened in September.
Posts published in “ASO Lite”
In the latest digest from ASOdesk, you will find the latest market news, our most recent product updates, and announcements of events for ASO professionals!
Chinese market continues to grow and many mobile developers still consider it a real titbit, because its mobile audience alone makes 1,132 million people, according to Jihuang’s statistics. In 2018, Chinese users have spent 3,720 million hours on mobile apps daily, which is 17.3% higher, than in 2017.
Developers care a lot for their product to appear more frequently in application stores’ search results. In order to achieve this, it is necessary to do some proper work on the product’s ASO. Competent approach towards ASO optimization can affect Google Play indexing and getting more queries from the search listing.
People frequently ask us about why would anyone need iterations? Why can’t you just get all of the search queries at once and optimally place them into the application metadata? We believe that there are at least 3 reasons for them.
High competition in the mobile app market makes developers look for more new ways of their products’ promotion. When the main ASO tools have already been put to use, additional methods come into play, effectively helping with app promotion by keyword and category searches. We have made a list of several life hacks that will help you increase the amount of your app downloads through several simple steps.
Visual elements of a page is the face of your product.
When landing on your application’s page in the App Store or Google Play, the user initially notices the icon and screenshots. From that moment and on, they only have a few seconds to decide on whether to download the app or not. Screenshots affect install conversion, so a manager that responds for optimization has to monitor the changes at all times and experiment with visual imagery, trying to get a better conversion.
We have gathered the top recommendation on ASO optimization for screenshots for both app stores.
Before ultimately publishing your app to App Store and Google Play, it is essential to check all the text information and verify the amount of characters according to the requirements of a store. We have collected all the answers to the most frequently asked questions asked by those, who begin to exploring the topic of App Store Optimization (ASO). We hope that our recommendations will help you in your first steps and will further help you save time on working with metadata.
Most articles regarding app store optimization on the App Store and Google Play are focused on getting an app in top by relevant keyword searches.
seems that you only need to create a semantic core, localize your application
to various languages, estimate the traffic and, voila, you have a range of
But is it actually so? Not quite.
At ASOdesk, we believe that ASO (App Store Optimization) isn't rocket science. For us, ASO is a properly adjusted set of processes on semantic core building, its analysis, and identification of its final hypotheses for the subsequent “in action” check-up.
This article is going to be more valuable for rookies, who just begin working with ASO – it will help them to avoid basic mistakes in the very beginning of their learning.