Developers care a lot for their product to appear more frequently in application stores’ search results. In order to achieve this, it is necessary to do some proper work on the product’s ASO. Competent approach towards ASO optimization can affect Google Play indexing and getting more queries from the search listing.
There are many ways to improve your product’s indexing, but in this particular article we are going to review the topic of application URLs in Google Play.
Here’s an example of a URL:
This link allows users to see app’s description, screenshots, feedback, and other materials. In order to create a URL, you will need the full package name that has to be inserted instead of the <package_name> fragment. Using it appropriately can positively affect application ranking in the application store.
We offer you 5 <package_name> indexing life hacks in Google Play that will help you get additional downloads.
Add popular short-tail keywords that are used by a large amount of people into the <package_name> segment. This will allow you to get a lot of traffic from search queries.
Example: Mi Fit application developers inserted “Health” keyword into the package name.
If you aren’t ready for high competition by short-tail keywords, you should consider using long-tail keywords. You will get less traffic from them, but chances of getting to the top with their help are much higher, than without them.
Example: My Café game app developers included “coffeeshop” keyword in the app link. Even though this keyword is absent in the title and description, the application has a high position on Google Play search by it.
Top Competitor Name
Add the name of a popular competitor into the <package_name> segment to reinforce your positions in search listings by it.
Example: Guide for COC 2019 — a guide for Clash of Clans, one of the most popular mobile games. Its developers included “clashofclans” into the package name to show up in the top results by this query.
Example 2: Sweet Candy Forest app developers are using the same technique: they include the name of their main competitor — Candy Crush — into the package name.
Using the name of game type, to which your product is related, will allow users to find the required content on Google Play more often and, in the same time, it will make you’re app appear more frequently in search listings.
Another way of affecting Google Play ranking is using a developer’s name in the <package_name>.
Example: Netflix includes developer name in all of its applications’ package names. This improves these applications’ ranging by the main and highly popular “Netflix” query.
It is important to analyze the semantic core of your product and competitors ahead of time and find the relevant and necessary keywords. First of all, this helps understanding, which of them is more suitable for use in the package name. Secondly, after publishing the application, switching to a different name leads to an absolutely different application that can’t be installed as an update to the already existing one. We believe that not many are ready to take on such changes.
Developers of the applications described above have taken this fact into account and, thus, have conducted a precise keyword analysis. Adding short-tail or long-tail keywords, competitor name or subcategory name into the package name means that these words are well indexed.
Here with, by following these simple advices, a developer gets a good opportunity to improve application ranging on the Play Store.
More useful tools that help you to improve your visibility in stores you can find on ASOdesk.