Get lectures from experts and grow your app in the App Store and Google Play search
Sergey, СЕО Asodesk
The 11th Asodesk Academy was held in April 2020. During one week students mastered all the intricacies of App Store Optimization.
In order to help more people become ASO specialists, we decided to share the recordings of lectures.
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The free video course is:
9
9
1,5
lectures
days
hours per lecture
Course outline
ASO must have or not: introductory lesson
Learn what tasks ASO involves, important skills ASO specialists should have, and which apps need App Store Optimization
1
How to do ASO on Google Play: basic principles and rules
Learn the basic principles and features of promoting apps on Google Play
2
Building the semantic core + Special aspects of Asian languages
Learn about text optimization, differences between the App Store and Google Play search algorithms, as well as keyword research and metadata compilation in Arabic, Japanese, and Thai
3
The Tears of ASO
Learn about common problems that every ASO specialist regularly encounters
4
ASO Performance Measurement
Learn what text optimization includes, types of metrics, and typical mistakes in measuring text ASO performance
5
Working with iterations and keywords in ASO
Learn about iterations of textual optimization: goals of iterations, outreach iterations, relevance iterations, install rate improvement iterations, as well as how to work with keywords in ASO
6
Growth hypotheses of the mobile application through an express audit
Learn about modeling for increased conversions and installs, growth models, and sample express audits
7
Competitor Analysis
Learn why an ASO specialist needs to study competitors, what types of competitors exist, and what information can be analyzed
8
Make the full description of the Android app understandable for human Google
Learn about preparing descriptions. Also, find out what Google NL is, categories of Google NL, and how to influence the results of Google NL
Our lecturer explains why ASO is important, why it is vital to synch with paid traffic, what is the difference between the ASO specialist and the ASO lead, and how to pick an ASO tool.
Our lecturer explains why ASO is important, why it is vital to synch with paid traffic, what is the difference between the ASO specialist and the ASO lead, and how to pick an ASO tool.