ASO Blog by ASOdesk / News / Article

9 App Store Languages: Ukrainian, Polish, Czech, and others.

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
Published: 14.12.2018
2 min read

We have been waiting for this. Finally, the list of languages has been updated in the App Store, there are 9 new localizations for your attention:

  • Catalan
  • Croatian
  • Czech
  • Hindi
  • Hungarian
  • Polish
  • Romanian
  • Slovak
  • Ukrainian.

What does it mean for mobile app developers?

As you all know, there is a notion of main and additional languages in a country in App Store. For user, this means that depending on language settings on their device, they will be seeing different application pages and different meta data, specifically Name, Subtitle, Advertisement text, Description, Screenshots, and Preview; for developers, this means that during your application’s indexing with App Store’s engine, it is going to include both textual indexed fields from the main language and from the additional ones. For example, the main language in Russia is Russian, while additional are UK English, Australian English, and recently Ukrainian.

1. If you are interested in users from Hungary, Czech, Croatia, Ukraine, Romania and other countries that now have their own main localization, it is time to renew their application pages and perform ASO, using ASOdesk, for example. This will enhance conversion to your app’s installation, since a local user is going to see information in their own language. Also, the number of search queries in these countries in native languages, for which your application will be shown, is going to increase. Before that, App Store’s search engine in these countries has only been looking at UK English and Australian English localizations;

2. Russia has been added with a new additional language – Ukrainian. Now, in case of Russia, your search optimization tasks are going to include working on Russian (main language), UK English, Australian English, and Ukrainian (additional language). This means that you now have additional 160 characters (30 for Name, 30 for Subtitle, 100 for Keywords) for introducing the necessary search queries.

Also read:
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
03.06.2021
8 min read

Digest ASO News, May 2021

In May, Google announced a new requirement for publishers, who now need to post information about collected data on the app page. Apple clarified age rating settings in App Store Connect. ASOdesk is giving away 5 gifts to celebrate our 5th birthday. Find out more about this news and do not miss out on the gifts that will help your app grow. Read more

Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
06.05.2021
7 min read

Digest ASO News, April 2021

Google is developing significant changes to its application metadata requirements. Apple released iOS 14.5 and added the tag search feature, as well as ads in Suggested. ASOdesk added new capabilities for app review analytics. Learn all about the new Google Play rules and the App Store changes in our April digest. Read more

Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
Iuliia Suliagina
is@asodesk.com
ASOdesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
04.05.2021
5 min read

How the new tag search works in the App Store

On April 29, Apple officially announced the tag search feature, which is now available to all users in the US, Canada, England, and Australia. We are going to analyze how this feature will function and affect the work of ASO specialists. Read more