ASO Blog by ASOdesk / News / Article

9 App Store Languages: Ukrainian, Polish, Czech, and others.

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
Published: 14.12.2018
2 min read

We have been waiting for this. Finally, the list of languages has been updated in the App Store, there are 9 new localizations for your attention:

  • Catalan
  • Croatian
  • Czech
  • Hindi
  • Hungarian
  • Polish
  • Romanian
  • Slovak
  • Ukrainian.

What does it mean for mobile app developers?

As you all know, there is a notion of main and additional languages in a country in App Store. For user, this means that depending on language settings on their device, they will be seeing different application pages and different meta data, specifically Name, Subtitle, Advertisement text, Description, Screenshots, and Preview; for developers, this means that during your application’s indexing with App Store’s engine, it is going to include both textual indexed fields from the main language and from the additional ones. For example, the main language in Russia is Russian, while additional are UK English, Australian English, and recently Ukrainian.

1. If you are interested in users from Hungary, Czech, Croatia, Ukraine, Romania and other countries that now have their own main localization, it is time to renew their application pages and perform ASO, using ASOdesk, for example. This will enhance conversion to your app’s installation, since a local user is going to see information in their own language. Also, the number of search queries in these countries in native languages, for which your application will be shown, is going to increase. Before that, App Store’s search engine in these countries has only been looking at UK English and Australian English localizations;

2. Russia has been added with a new additional language – Ukrainian. Now, in case of Russia, your search optimization tasks are going to include working on Russian (main language), UK English, Australian English, and Ukrainian (additional language). This means that you now have additional 160 characters (30 for Name, 30 for Subtitle, 100 for Keywords) for introducing the necessary search queries.

Also read:
Maria Chernoplyokova
Maria Chernoplyokova
24.09.2020
5 min read

How iOS 14 challenges ASO specialists

iOS 14 was officially released on 16 September. The App Store has undergone significant changes to its search mechanisms. Let’s talk about what ASO specialists should expect from the new… Read more

Katerina Belohvostova
Katerina Belohvostova
Katerina Belohvostova
Katerina Belohvostova
kb@asodesk.com
ASOdesk Marketing Manager. She is behind all the rough work on social networks, blogs, newsletters, webinars, and ASOdesk Academies. Event organizer of ASO Wine Time and ASO Fuckups. Lovingly solves all your issuies at our events 💙
All articles by author
07.09.2020
5 min read

Digest ASO News, August 2020

Last month, Apple quarreled with everyone: Facebook, WordPress, FAS, and especially Epic Games. Google meanwhile backed Apple in the fight and bypassed the requirements of the EU regulation. We delivered… Read more

Katerina Belohvostova
Katerina Belohvostova
Katerina Belohvostova
Katerina Belohvostova
kb@asodesk.com
ASOdesk Marketing Manager. She is behind all the rough work on social networks, blogs, newsletters, webinars, and ASOdesk Academies. Event organizer of ASO Wine Time and ASO Fuckups. Lovingly solves all your issuies at our events 💙
All articles by author
11.08.2020
5 min read

Digest ASO News, July 2020

In July Digest, we’ll talk about new regulations for app stores, changes to Google Play rules, the launch of App Store Connect API, discuss the latest new ASOdesk product —… Read more