[ASO Index 2022]
Which apps need App Store Optimization?

Find out in the Asodesk's comprehensive market research ASO Index 2022
Choose the plan that suits you best
Asodesk has a variety of plans which you can choose from according to your business goals
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We have separate plans for working with ASO and replies to reviews. If they don't suit your needs, you can also set up a customized Enterprise plan.

If you're not sure which plan to choose, book a demo call with our Customer Support — we'd be happy to help.
Customer Success Lead
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ASO Plans
Full-cycle set of tools for effective work on App Store Optimization
Black Friday -50% OFF
All Pro Tools, plus:
All Guru Tools, plus:
All Startup Tools, plus:
Additional
best value
Start using advanced features and get more data to analyze efficiency of your app promotion
Full-cycle ASO, including an assessment of current ASO performance, as well as competitor analysis and tools for analyzing traffic sources in search for any app
Higher limits for those actively investing in ASO, looking to optimize costs with time savings, and scaling to new markets
Power
Guru
Free 7-day trial
Free 7-day trial
Ultimate
Organic Report
Rating Analysis
Organic Report
Rating Analysis
Branded Keywords
Favorite Keywords
Keyword Highlights
Keyword Translations
Custom Reports & Alerts
Branded Keywords
Favorite Keywords
Keyword Highlights
Keyword Translations
Custom Reports & Alerts
ASO Comparative Report
Apple Search Ads Popularity History
Daily Impressions History
Keyword Difficulty History
Activity Log
$199
$299
$299
Additional
/ mo.
$95
/ mo.
$143
/ mo.
$263
7,000 keywords
5 apps
45 competitors' apps
5 teammates
15,000 daily keyword stats
10 keyword tabs
10,000 API credits
100 replies per month
3,000 keywords
5 apps
45 competitors' apps
5 teammates
9,000 daily keyword stats
10 keyword tabs
1,000 API credits
100 replies per month
4,000 keywords
5 apps
45 competitors' apps
5 teammates
12,000 daily keyword stats
10 keyword tabs
1,000 API credits
100 replies per month
+
no credit card required
no credit card required
no credit card required
Start working with ASO and increase organic installs: collect keywords, build a semantic core, and track your positions in real-time
Key features
Pro
Keyword Table
Keyword Manager
Keyword Explorer
Competitor Analytics
ASO Dashboard
1,000 keywords
2 apps
18 competitors' apps
3 teammates
2,000 daily keyword stats
3 keyword tabs
100 API credits
100 replies per month
$47
no credit card required
All Pro features, plus:
Keyword Table
Keyword Manager
Keyword Explorer
Competitor Analytics
ASO Dashboard
Table with the data for all the added keywords.
Daily Impressions and Difficulty are not available in the Limited version.
The tool for a quick semantic core collection from proposed keywords in multiple categories.

Only top-1 rank keywords available in the Limited version.
The result monitoring tool for App Store and Google Play.

Daily Impressions is not available in the Limited version.
The tool for analytics of competitor search positions based on your keywords.
Only 10 keywords available in the limited version.
The tool for ASO efficiency evaluation. It features a number of filters for convenient installation data analytics, application page views, and App Store interactions.
The tool will indicate the application for which the keyword is branded.
The tool will help to quickly analyze position changes and top 5 competitors based on the keywords important to you.
The tool helps to track position changes based on requests in the Keyword Table. You can review the dynamics over any period using the New Keywords, Lost Keywords, Positive Movement, and Negative Movement tables.
Possibility of translating keywords in all tools that involve work with keywords.
The tool that allows to fine-tune the sending of reports and notifications to mail or in Slack.

Only Keyword Report, Review Report, Reviews, Updates, App Store Trending Searches are available in the Basic version.
The tool allows to learn where any app get organic installs from.
View the statistics over any period based on the number of feedback and the average rating in a country. It features tables and graphs to analyze user app ratings.
A tool for deep analysis of ASO strategy will help you compare metadata and keywords for different periods. Find out how the changes have affected the position of your app.
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
The possibility to translate feedback to a selected language.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
+
All Free features, plus:
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
+
$549
$99
/ mo.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Additional
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
Popularity history from Apple Search Ads
Daily request amount index + the possibility of viewing the history over previous dates.
Analyze the difficulty of an app's optimization by the specific keyword over previous dates.
The tool shows the data about the latest performed actions in the current account.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
The possibility to translate feedback to a selected language.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Additional
Premium Support
Priority tech support
Dedicated customer support 24/7
Dedicated support manager
Dedicated customer success manager
Priority feature request
Setup support
All Power Tools, plus:
Reply-to-Reviews Tools
+$30 /month
500 replies/month
Reviews & Replies Board
Helpdesk Integrations
Reply-to-Reviews Tools
+$70 /month
1,000 replies/month
Reviews & Replies Board
Advanced Filters
Saved Filters
Reviews Translations
Helpdesk Integrations
Reply-to-Reviews Tools
+$15 /month
300 replies/month
Reviews & Replies Board
Reply-to-Reviews Tools
+$70 /month
1,000 replies/month
Reviews & Replies Board
Advanced Filters
Saved Filters
Reviews Translations
Helpdesk Integrations
All Power Tools, plus:
All Guru Tools, plus:
All Guru Tools, plus:
Additional
best value
Start using advanced features and get more data to analyze efficiency of your app promotion
Full-cycle ASO, including an assessment of current ASO performance, as well as competitor analysis and tools for analyzing traffic sources in search for any app
Higher limits for those actively investing in ASO, looking to optimize costs with time savings, and scaling to new markets
Power
Guru
Free 7-day trial
Free 7-day trial
Ultimate
Organic Report
Rating Analysis
Organic Report
Rating Analysis
Branded Keywords
Favorite Keywords
Keyword Highlights
Keyword Translations
Custom Reports & Alerts
Branded Keywords
Favorite Keywords
Keyword Highlights
Keyword Translations
Custom Reports & Alerts
ASO Comparative Report
Keyword Manager
Daily Impressions History
Keyword Difficulty History
Activity Log
$299
Additional
/ mo.
$199
Only annual
Only annual
All Power Tools, plus:
7,000 keywords
5 apps
45 competitors' apps
5 teammates
15,000 daily keyword stats
10 keyword tabs
10,000 API credits
100 replies per month
3,000 keywords
5 apps
45 competitors' apps
5 teammates
9,000 daily keyword stats
10 keyword tabs
1,000 API credits
100 replies per month
4,000 keywords
5 apps
45 competitors' apps
5 teammates
12,000 daily keyword stats
10 keyword tabs
1,000 API credits
100 replies per month
+
no credit card required
no credit card required
no credit card required
Start working with ASO and increase organic installs: collect keywords, build a semantic core, and track your positions in real-time
Key features
Pro
Keyword Table
Keyword Manager
Keyword Explorer
Competitor Analytics
ASO Dashboard
1,000 keywords
2 apps
18 competitors' apps
3 teammates
2,000 daily keyword stats
3 keyword tabs
100 API credits
100 replies per month
$99
no credit card required
All Pro features, plus:
Keyword Table
Keyword Manager
Keyword Explorer
Competitor Analytics
ASO Dashboard
Table with the data for all the added keywords.
Daily Impressions and Difficulty are not available in the Limited version.
The tool for a quick semantic core collection from proposed keywords in multiple categories.

Only top-1 rank keywords available in the Limited version.
The result monitoring tool for App Store and Google Play.

Daily Impressions is not available in the Limited version.
The tool for analytics of competitor search positions based on your keywords.
Only 10 keywords available in the limited version.
The table of App Store localizations.
Table with the data for all the added keywords.
Indexes:
○ Search Ads Popularity
○ App’s rank by keyword
○ App’s best rank by keyword
○ Rank’s movement
○ Total apps
The tool for a quick semantic core collection from proposed keywords in multiple categories.
The result monitoring tool for App Store and Google Play.
The tool for analytics of competitor search positions based on your keywords.
Daily request amount index. The algorithm takes into account search hints, non-specific Search source setting data, developer consoles, data about active devices, population, and the distribution of operational systems in each country among other things.
Table with the data for all the added keywords. Functions: tabs, filters, favorites, bulk actions, notes).
Indexes:
○ Daily Impressions
○ Search Ads Popularity
○ App’s rank by keyword
○ App’s best rank by keyword
○ Rank’s movement
○ Total apps
○ Rank history
The tool for a quick semantic core collection from proposed keywords in multiple categories + Daily Impressions metric + Unlimited Research in the Full version.
The tool shows the data about the latest performed actions in the current account.
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
The possibility to translate feedback to a selected language.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
+
All Pro features, plus:
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
+
/ mo.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
Additional
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
The tool shows the data about the latest performed actions in the current account.
The tool shows the data about the latest performed actions in the current account.
The tool shows the data about the latest performed actions in the current account.
The tool shows the data about the latest performed actions in the current account.
Additional
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
The possibility to translate feedback to a selected language.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
Priority tech support
Dedicated customer support 24/7
Dedicated support manager
Dedicated customer success manager
Priority feature request
Setup support
Premium Support
Reply-to-Reviews Tools
+$60 /month
500 replies/month
Reviews & Replies Board
Helpdesk Integrations
Reply-to-Reviews Tools
+$140 /month
1,000 replies/month
Reviews & Replies Board
Advanced Filters
Saved Filters
Reviews Translations
Helpdesk Integrations
Reply-to-Reviews Tools
+$30 /month
300 replies/month
Reviews & Replies Board
Reply-to-Reviews Tools
+$140 /month
1,000 replies/month
Reviews & Replies Board
Advanced Filters
Saved Filters
Reviews Translations
Helpdesk Integrations
Reply-to-Reviews Plans
All you need for your app reply management and customer support automation
Black Friday -50% OFF
All Power Tools, plus:
All Guru Tools, plus:
All Guru Tools, plus:
best value
Higher limits for those who actively work with reviews on different markets and looking to analyze rating changes
All you need to improve your work with reviews in the App Store and Google Play and save time on routine
Start responding to user reviews and increase install conversion and user loyalty
Power
Guru
Free 7-day trial
Free 7-day trial
Ultimate
Analytics
Reviews Analysis
Featured Reviews
Analytics
Reviews Analysis
Featured Reviews
Reply-to-Reviews Tools
Reviews Translations
Advanced filters, bulk actions
Saved filters
Reply-to-Reviews Tools
Reviews Translations
Advanced filters, bulk actions
Saved filters

Reply-to-Reviews Tools
Reviews & Replies Board
Reply-to-Reviews Tools
Reviews & Replies Board
Analytics
Rating Analysis
Analytics
Rating Analysis
Reply-to-Reviews Tools
Report a concern
Tags
Templates
$49
$99
$399
Key features:
/ mo.
$25
/ mo.
$49
/ mo.
$199
Integrations
Helpdesk Services
All Power Tools, plus:
2,000 replies
10 apps
5 teammates
300 replies
2 apps
2 teammates
500 replies
5 apps
3 teammates
+
+
no credit card required
no credit card required
no credit card required
Key features:
Monitor and reply user app reviews.
Analyze reviews from different angles: countries, versions, languages.
Analyze all the featured feedback on your application in a convenient format on one page in 100 countries.
The possibility to translate feedback to a selected language.
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
View the statistics over any period based on the number of feedback and the average rating in a country. It features tables and graphs to analyze user app ratings.
The possibility of sending a concern on received feedback.
Tag creation tool with the possibility of splitting into categories. You can use tags for marking app feedback and then use them for analytics.
Possibility to create templates for quick feedback replies.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
+
ONLY ANNUAL
$399
Priority tech support
Dedicated customer support 24/7
Dedicated support manager
Dedicated customer success manager
Priority feature request
Setup support
Premium Support
All Power Tools, plus:
All Guru Tools, plus:
All Guru Tools, plus:
best value
Higher limits for those who actively work with reviews on different markets and looking to analyze rating changes
All you need to improve your work with reviews in the App Store and Google Play and save time on routine
Start responding to user reviews and increase install conversion and user loyalty
Power
Guru
Free 7-day trial
Free 7-day trial
Ultimate
Analytics
Reviews Analysis
Featured Reviews
Analytics
Reviews Analysis
Featured Reviews
Reply-to-Reviews Tools
Reviews Translations
Advanced filters, bulk actions
Saved filters
Reply-to-Reviews Tools
Reviews Translations
Advanced filters, bulk actions
Saved filters

Reply-to-Reviews Tools
Reviews & Replies Board
Reply-to-Reviews Tools
Reviews & Replies Board
Analytics
Rating Analysis
Analytics
Rating Analysis
Reply-to-Reviews Tools
Report a concern
Tags
Templates
$399
Key features:
/ mo.
$49
/ mo.
$99
Only annual
Integrations
Helpdesk Services
All Power Tools, plus:
2,000 replies
10 apps
5 teammates
300 replies
2 apps
2 teammates
500 replies
5 apps
3 teammates
+
+
no credit card required
no credit card required
no credit card required
Key features:
Monitor and reply user app reviews.
Analyze reviews from different angles: countries, versions, languages.
Analyze all the featured feedback on your application in a convenient format on one page in 100 countries.
The possibility to translate feedback to a selected language.
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
View the statistics over any period based on the number of feedback and the average rating in a country. It features tables and graphs to analyze user app ratings.
The possibility of sending a concern on received feedback.
Tag creation tool with the possibility of splitting into categories. You can use tags for marking app feedback and then use them for analytics.
Possibility to create templates for quick feedback replies.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
+
ONLY ANNUAL
Priority tech support
Dedicated customer support 24/7
Dedicated support manager
Dedicated customer success manager
Priority feature request
Setup support
Premium Support
Enterprise Plan includes Business Plan settings. Specify the limits and features you are interested in and we will contact you as soon as possible.
Enterprise Plan
best value
We will analyze your application and competitors' applications, giving a list of recommendations for increasing the number of target users
We will collect a semantic core for any country and offer options of indexed metadata for better indexing of your application in search
Get access to our dedicated client support line that will be open around the clock
App Audit
Priority Support
Creation or processing of the semantic core
Recommendations on changing metadata
Step-by-step instructions for working with metadata
Detailed report on position changes in PDF format
Priority tech support
Dedicated customer support 24/7
Dedicated support manager
Dedicated customer success manager
Priority feature request
Setup support
Store Performance Analysis
Search Performance Analysis
Reviews & Ratings Analysis
Visuals Analysis
Next Steps Suggestions
$89 /month
$199
$399
Text Optimization
Additional services
See Asodesk in action —
book a free demo
Schedule a live product demo with our manager and see how we can help you boost organic installs and improve your app's rating.
Ivan Elksninsh
Hey!
We'd be happy to answer all your specific questions and show you how Asodesk can meet your unique business needs.
Sales and Customer Success Lead
Great things start small
Free Plan
Full Access + Product Tour
Get started with general ASO tools and limited access
Try full access to all the features for free and get a 30-minute product tour
$0
$0
200 keywords
1 app
100 replies per month
9 Competitor Apps per Country
100 API credits per month
ASO Monitoring
Top Charts & Category Rankings
Email & Slack Reports
Reviews Analytics
Replies-to-Reviews Tools
App Store Release Manager Tools
1 500 keywords
15 apps
1 000 replies per month
135 Competitor Apps per Country
7500 API credits per month
unlimited historical data
all free features plus
Real-Time ASO Monitoring
Daily Keyword Impressions
Competitors Spy
Advanced Keyword Research
ASO Automatization
Advanced ASO Analytics
Localization Tools
+
no credit card required
all free features plus
Мониторинг ASO
Топ-чарты и рейтинги категорий
Отчеты в Email и Slack
Аналитика отзывов
Инструменты для работы с отзывами
Инструменты управления релизом
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ASO Monitoring
Top Charts & Category Rankings
Email & Slack Reports
Reviews Analytics
Replies-to-Reviews Tools
App Store Release Manager Tools
1 teammates
10 teammates
Trusted by over 300+ app & game developers
Tania
Head of Mobile Marketing, Yandex
This is a great tool for all those who seek to increase the visibility of their apps on the App Store and Google Play. This service is fast, easy to use and provides stats for every keyword. You can easily check how many users your app gets from every keyword, and how app's positions change from version to version.
Nickolas
Customer Support Manager, Tinkoff
I had doubts at first, but I see now that together with Asodesk, we are on track with the creation of an amazing tool that takes working with reviews to the next level! It is the best solution for both small apps and big fintech companies like Tinkoff!
Egor
Mobile Marketing Manager, OneTwoTrip
A platform that helps applications grow. Suitable for businesses of all sizes. Great teams should have great tools!
Max
CEO, LovePlanet
We have been working with Asodesk since the platform was created. It was one of the first services on the market, and the idea was later copied by other businesses. With the help of Asodesk, we seamlessly manage all sorts of work challenges — from monitoring statistics and reviews to forecasting traffic, all for dozens of apps all around the world. We like this platform because, unlike other services, it allows us to adjust the product according to our needs.
Anton
CMO, Municorn
Asodesk's tools are easy to use, and their customer support has been excellent. We appreciate the personalized attention we receive from their team and feel confident in their ability to help us improve our ASO efforts.

One of the standout features of the service is its Organic Report tool. This tool allowed us to monitor the performance of our app's keywords and track our TOPs on the App Store. Using this data, we can adjust our ASO strategy and make our app more profitable.

Regarding results, our organic downloads increased by 19% within the first month of using the service, resulting in higher visibility and more revenue.
Artiom
ASO & Release Manager, Wargaming.net
We've tried about five different ASO services and chose Asodesk because it's the only platform that meets all of our needs. And they have great ASO courses, too!
Anne
Head of Email and Portal Business Unit, My.com
We are using the platform Asodesk to track our app in the search results of App Store and Google Play. The system is very good and gets all the required tasks done easily.
Andrew
CEO, Aloha Mobile
When we were selecting ASO tools, we immediately excluded those that were presenting broad data in exchange for our iTunes connect logins. Asodesk is optimal for our targets, and we have made just the right choice! We are using all the Asodesk functions available, as they provide maximum effectiveness, substantially saving us time.
Luda
Head of Mobile Marketing, Profi.ru
When we compared ASO services and chose something for ourselves, Asodesk showed the most complete and truthful data on our application, and we thought that in other applications the situation should be no worse. My most favorite tool is Organic report, but not for PROFI, for other applications. You can learn a lot of useful things, peek and apply.
Elias
Head of ASO Department, Aviasales
Asodesk broke into the world of ASO-tools and offered the most set of functions comparing to foreign competitors, which simply left us no choice!
Oleg
Product & Analytics, www.gopractice.ru
Detailed analysis of the semantic core with Asodesk allowed to outline tree of the most prioritized queries with moderate competition and sufficient traffic for application promotion. Today, the game has almost 2 million downloads and has been getting 30 thousand new users a day in its peak performance.
Viktor
Marketing Manager, OneTwoTrip
With the help of keyword importance assessment through Organic Report we were able to compile a working semantic core for the application, which in result made it to the top by all the necessary search queries.
Dimitry
ASO Director, Gambino Slots
We have been working with Asodesk for more than a year. We have also tried using other services simultaneously. But our view is that Asodesk is the most convenient one, when it comes to keyword research. We are using almost all of the service's capabilities, and we have significantly increase our search queue positions in the App Store and Google Play.
Users love Asodesk
4,6
If you have any further questions
Check out our products
All-in-one solution to grow your app
on the App Store & Google Play
App Store Optimization
Increase your app or game visibility and organic downloads on App Store and Google Play to grow your business
Replies to Reviews
Reply to Reviews, Monitor and Analyze Customer Feedback in the App Store and Google Play to increase your Rating and get insights
App Analytics
Analyze the conversion of each individual traffic source, ASO performance, organic remarketing, viral traffic, and advertising traffic's influence on organic traffic
Competitor Research
Find all useful information about competitors' apps, analyze it, and find growth points via Advanced Analytics tools
Store Console
Create, update and store your app's metadata and easily publish your apps on the App Store
Top Charts & Store Analytics
Get a window into the App Store & Google Play: discover trending apps, track trending searches, monitor popular keywords in any country
App Monitoring
Get updates and track your app's ranking across keywords and top charts. Monitor real-time data on your ASO performance and track your and competitors' key metrics
Keyword Boost
Become top-1 in App Store search results by every query
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