[ASO Index 2022]
Which apps need App Store Optimization?

Find out in the Asodesk's comprehensive market research ASO Index 2022
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Asodesk has a variety of plans which you can choose from according to your business goals
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We have separate plans for working with ASO and replies to reviews. If they don't suit your needs, you can also set up a customized Enterprise plan.

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ASO Plans
Full-cycle set of tools for effective work on App Store Optimization
Black Friday -50% OFF
All Pro Tools, plus:
All Guru Tools, plus:
All Startup Tools, plus:
Additional
best value
Start using advanced features and get more data to analyze efficiency of your app promotion
Full-cycle ASO, including an assessment of current ASO performance, as well as competitor analysis and tools for analyzing traffic sources in search for any app
Higher limits for those actively investing in ASO, looking to optimize costs with time savings, and scaling to new markets
Power
Guru
Free 7-day trial
Free 7-day trial
Ultimate
Organic Report
Rating Analysis
Organic Report
Rating Analysis
Branded Keywords
Favorite Keywords
Keyword Highlights
Keyword Translations
Custom Reports & Alerts
Branded Keywords
Favorite Keywords
Keyword Highlights
Keyword Translations
Custom Reports & Alerts
ASO Comparative Report
Apple Search Ads Popularity History
Daily Impressions History
Keyword Difficulty History
Activity Log
$199
$299
$299
Additional
/ mo.
$95
/ mo.
$143
/ mo.
$263
7,000 keywords
5 apps
45 competitors' apps
5 teammates
15,000 daily keyword stats
10 keyword tabs
10,000 API credits
100 replies per month
3,000 keywords
5 apps
45 competitors' apps
5 teammates
9,000 daily keyword stats
10 keyword tabs
1,000 API credits
100 replies per month
4,000 keywords
5 apps
45 competitors' apps
5 teammates
12,000 daily keyword stats
10 keyword tabs
1,000 API credits
100 replies per month
+
no credit card required
no credit card required
no credit card required
Start working with ASO and increase organic installs: collect keywords, build a semantic core, and track your positions in real-time
Key features
Pro
Keyword Table
Keyword Manager
Keyword Explorer
Competitor Analytics
ASO Dashboard
1,000 keywords
2 apps
18 competitors' apps
3 teammates
2,000 daily keyword stats
3 keyword tabs
100 API credits
100 replies per month
$47
no credit card required
All Pro features, plus:
Keyword Table
Keyword Manager
Keyword Explorer
Competitor Analytics
ASO Dashboard
Table with the data for all the added keywords.
Daily Impressions and Difficulty are not available in the Limited version.
The tool for a quick semantic core collection from proposed keywords in multiple categories.

Only top-1 rank keywords available in the Limited version.
The result monitoring tool for App Store and Google Play.

Daily Impressions is not available in the Limited version.
The tool for analytics of competitor search positions based on your keywords.
Only 10 keywords available in the limited version.
The tool for ASO efficiency evaluation. It features a number of filters for convenient installation data analytics, application page views, and App Store interactions.
The tool will indicate the application for which the keyword is branded.
The tool will help to quickly analyze position changes and top 5 competitors based on the keywords important to you.
The tool helps to track position changes based on requests in the Keyword Table. You can review the dynamics over any period using the New Keywords, Lost Keywords, Positive Movement, and Negative Movement tables.
Possibility of translating keywords in all tools that involve work with keywords.
The tool that allows to fine-tune the sending of reports and notifications to mail or in Slack.

Only Keyword Report, Review Report, Reviews, Updates, App Store Trending Searches are available in the Basic version.
The tool allows to learn where any app get organic installs from.
View the statistics over any period based on the number of feedback and the average rating in a country. It features tables and graphs to analyze user app ratings.
A tool for deep analysis of ASO strategy will help you compare metadata and keywords for different periods. Find out how the changes have affected the position of your app.
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
The possibility to translate feedback to a selected language.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
+
All Free features, plus:
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
+
$549
$99
/ mo.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Additional
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
Popularity history from Apple Search Ads
Daily request amount index + the possibility of viewing the history over previous dates.
Analyze the difficulty of an app's optimization by the specific keyword over previous dates.
The tool shows the data about the latest performed actions in the current account.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
The possibility to translate feedback to a selected language.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Additional
Premium Support
Priority tech support
Dedicated customer support 24/7
Dedicated support manager
Dedicated customer success manager
Priority feature request
Setup support
All Power Tools, plus:
Reply-to-Reviews Tools
+$30 /month
500 replies/month
Reviews & Replies Board
Helpdesk Integrations
Reply-to-Reviews Tools
+$70 /month
1,000 replies/month
Reviews & Replies Board
Advanced Filters
Saved Filters
Reviews Translations
Helpdesk Integrations
Reply-to-Reviews Tools
+$15 /month
300 replies/month
Reviews & Replies Board
Reply-to-Reviews Tools
+$70 /month
1,000 replies/month
Reviews & Replies Board
Advanced Filters
Saved Filters
Reviews Translations
Helpdesk Integrations
All Power Tools, plus:
All Guru Tools, plus:
All Guru Tools, plus:
Additional
best value
Start using advanced features and get more data to analyze efficiency of your app promotion
Full-cycle ASO, including an assessment of current ASO performance, as well as competitor analysis and tools for analyzing traffic sources in search for any app
Higher limits for those actively investing in ASO, looking to optimize costs with time savings, and scaling to new markets
Power
Guru
Free 7-day trial
Free 7-day trial
Ultimate
Organic Report
Rating Analysis
Organic Report
Rating Analysis
Branded Keywords
Favorite Keywords
Keyword Highlights
Keyword Translations
Custom Reports & Alerts
Branded Keywords
Favorite Keywords
Keyword Highlights
Keyword Translations
Custom Reports & Alerts
ASO Comparative Report
Keyword Manager
Daily Impressions History
Keyword Difficulty History
Activity Log
$299
Additional
/ mo.
$199
Only annual
Only annual
All Power Tools, plus:
7,000 keywords
5 apps
45 competitors' apps
5 teammates
15,000 daily keyword stats
10 keyword tabs
10,000 API credits
100 replies per month
3,000 keywords
5 apps
45 competitors' apps
5 teammates
9,000 daily keyword stats
10 keyword tabs
1,000 API credits
100 replies per month
4,000 keywords
5 apps
45 competitors' apps
5 teammates
12,000 daily keyword stats
10 keyword tabs
1,000 API credits
100 replies per month
+
no credit card required
no credit card required
no credit card required
Start working with ASO and increase organic installs: collect keywords, build a semantic core, and track your positions in real-time
Key features
Pro
Keyword Table
Keyword Manager
Keyword Explorer
Competitor Analytics
ASO Dashboard
1,000 keywords
2 apps
18 competitors' apps
3 teammates
2,000 daily keyword stats
3 keyword tabs
100 API credits
100 replies per month
$99
no credit card required
All Pro features, plus:
Keyword Table
Keyword Manager
Keyword Explorer
Competitor Analytics
ASO Dashboard
Table with the data for all the added keywords.
Daily Impressions and Difficulty are not available in the Limited version.
The tool for a quick semantic core collection from proposed keywords in multiple categories.

Only top-1 rank keywords available in the Limited version.
The result monitoring tool for App Store and Google Play.

Daily Impressions is not available in the Limited version.
The tool for analytics of competitor search positions based on your keywords.
Only 10 keywords available in the limited version.
The table of App Store localizations.
Table with the data for all the added keywords.
Indexes:
○ Search Ads Popularity
○ App’s rank by keyword
○ App’s best rank by keyword
○ Rank’s movement
○ Total apps
The tool for a quick semantic core collection from proposed keywords in multiple categories.
The result monitoring tool for App Store and Google Play.
The tool for analytics of competitor search positions based on your keywords.
Daily request amount index. The algorithm takes into account search hints, non-specific Search source setting data, developer consoles, data about active devices, population, and the distribution of operational systems in each country among other things.
Table with the data for all the added keywords. Functions: tabs, filters, favorites, bulk actions, notes).
Indexes:
○ Daily Impressions
○ Search Ads Popularity
○ App’s rank by keyword
○ App’s best rank by keyword
○ Rank’s movement
○ Total apps
○ Rank history
The tool for a quick semantic core collection from proposed keywords in multiple categories + Daily Impressions metric + Unlimited Research in the Full version.
The tool shows the data about the latest performed actions in the current account.
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
The possibility to translate feedback to a selected language.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
+
All Pro features, plus:
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
+
/ mo.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
Additional
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
The tool shows the data about the latest performed actions in the current account.
The tool shows the data about the latest performed actions in the current account.
The tool shows the data about the latest performed actions in the current account.
The tool shows the data about the latest performed actions in the current account.
Additional
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
The possibility to translate feedback to a selected language.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
Feedback tracking tool for your app or your competitors’ apps with a possibility of replying.
Priority tech support
Dedicated customer support 24/7
Dedicated support manager
Dedicated customer success manager
Priority feature request
Setup support
Premium Support
Reply-to-Reviews Tools
+$60 /month
500 replies/month
Reviews & Replies Board
Helpdesk Integrations
Reply-to-Reviews Tools
+$140 /month
1,000 replies/month
Reviews & Replies Board
Advanced Filters
Saved Filters
Reviews Translations
Helpdesk Integrations
Reply-to-Reviews Tools
+$30 /month
300 replies/month
Reviews & Replies Board
Reply-to-Reviews Tools
+$140 /month
1,000 replies/month
Reviews & Replies Board
Advanced Filters
Saved Filters
Reviews Translations
Helpdesk Integrations
Reply-to-Reviews Plans
All you need for your app reply management and customer support automation
Black Friday -50% OFF
All Power Tools, plus:
All Guru Tools, plus:
All Guru Tools, plus:
best value
Higher limits for those who actively work with reviews on different markets and looking to analyze rating changes
All you need to improve your work with reviews in the App Store and Google Play and save time on routine
Start responding to user reviews and increase install conversion and user loyalty
Power
Guru
Free 7-day trial
Free 7-day trial
Ultimate
Analytics
Reviews Analysis
Featured Reviews
Analytics
Reviews Analysis
Featured Reviews
Reply-to-Reviews Tools
Reviews Translations
Advanced filters, bulk actions
Saved filters
Reply-to-Reviews Tools
Reviews Translations
Advanced filters, bulk actions
Saved filters

Reply-to-Reviews Tools
Reviews & Replies Board
Reply-to-Reviews Tools
Reviews & Replies Board
Analytics
Rating Analysis
Analytics
Rating Analysis
Reply-to-Reviews Tools
Report a concern
Tags
Templates
$49
$99
$399
Key features:
/ mo.
$25
/ mo.
$49
/ mo.
$199
Integrations
Helpdesk Services
All Power Tools, plus:
2,000 replies
10 apps
5 teammates
300 replies
2 apps
2 teammates
500 replies
5 apps
3 teammates
+
+
no credit card required
no credit card required
no credit card required
Key features:
Monitor and reply user app reviews.
Analyze reviews from different angles: countries, versions, languages.
Analyze all the featured feedback on your application in a convenient format on one page in 100 countries.
The possibility to translate feedback to a selected language.
Various feedback filtering possibilities on Reply Board.
The possibility to save filter settings on Reply Board.
View the statistics over any period based on the number of feedback and the average rating in a country. It features tables and graphs to analyze user app ratings.
The possibility of sending a concern on received feedback.
Tag creation tool with the possibility of splitting into categories. You can use tags for marking app feedback and then use them for analytics.
Possibility to create templates for quick feedback replies.
Work with reviews via your helpdesk service: Zendesk, Omnidesk etc.
+
ONLY ANNUAL
$399
Priority tech support
Dedicated customer support 24/7
Dedicated support manager
Dedicated customer success manager
Priority feature request
Setup support
Premium Support
All Power Tools, plus:
All Guru Tools, plus:
All Guru Tools, plus:
best value
Higher limits for those who actively work with reviews on different markets and looking to analyze rating changes
All you need to improve your work with reviews in the App Store and Google Play and save time on routine
Start responding to user reviews and increase install conversion and user loyalty
Power
Guru
Free 7-day trial
Free 7-day trial
Ultimate
Analytics
Reviews Analysis
Featured Reviews
Analytics
Reviews Analysis
Featured Reviews
Reply-to-Reviews Tools
Reviews Translations
Advanced filters, bulk actions
Saved filters
Reply-to-Reviews Tools
Reviews Translations
Advanced filters, bulk actions
Saved filters

Reply-to-Reviews Tools
Reviews & Replies Board
Reply-to-Reviews Tools
Reviews & Replies Board
Analytics
Rating Analysis
Analytics
Rating Analysis
Reply-to-Reviews Tools
Report a concern
Tags
Templates
$399
Key features:
/ mo.
$49
/ mo.
$99
Only annual
Integrations
Helpdesk Services
All Power Tools, plus:
2,000 replies
10 apps
5 teammates
300 replies
2 apps
2 teammates
500 replies
5 apps
3 teammates
+
+
no credit card required
no credit card required
no credit card required