Our team does not have specialists who would deal exclusively with ASO. Any available marketer can perform ASO tasks.
With each release, we check and update keywords in the metadata. To monitor keyword dynamics, we use Keyword Analytics
We update graphic ASO when it's high season for a particular service category, or when a good idea comes up.
Two interesting hypotheses have worked out for us:
- A festive New Year's page design on Google Play helped increase our app's install conversion.
- Short description emojis can also increase install conversion.