At the moment, we have more than 20 applications available around the world. On average, we update the meta-data once every couple of months, during this period we see tangible changes in the structure of the requests, which require the ASO to be adjusted. Monitoring of changing positions to key requests, I share several components:
- a weekly analysis based on the Organics report, which is formed by our department of statistics, gives an overall picture of how certain changes in requests affect the final increase in traffic;
- a daily monitoring of the most priority key queries in the most key countries through ASOdesk services and others. I receive automatic reports on email;
- a mandatory control on mobile devices. Every day during the day, I pick up one of my phones (iOS or Android) and check how the situation is changing. Despite the fact that the analytics tools give very detailed information, I prefer to see a real picture of what the user sees.