Specifics of the field: consistent traffic and government restrictions
In this case, organic traffic is the main channel for attracting new users. Due to the focus on privacy, we do not use third-party SDKs, which significantly limits our ability to purchase paid traffic.
The demand for privacy is constantly growing — especially after recent personal data breaches — and doesn't fluctuate seasonally. Therefore, our traffic is more or less consistent. There are times when app stores or national governments put a spoke in our wheel. For example, we faced sanctions for our free and unlimited VPN. Some countries, in particular, the Middle East, also have restrictions on advertising, promotion, and VPN use.