With the help of keyword importance assessment through Organic Report we were able to compile a working semantic core for the application, which in result made it to the top by all the necessary search queries.

Viktor Orlov, OneTwoTrip, Marketing Manager

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OneTwoTrip

OneTwoTrip is a travel service, with which one can buy tickets on planes, trains, and buses, as well as package tours, book a hotel and excursion.

The service is available in Russia, Kazakhstan, Ukraine, United Kingdom, Germany, Ireland, Spain, Poland, Turkey, and the USA.

Individual rate

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App Store + Google Play

Platforms

Millions of downloads

Number of downloads

Travel service

Category

With the help of keyword importance assessment through Organic Report we were able to compile a working semantic core for the application, which in result made it to the top by all the necessary search queries.

Viktor Orlov

OneTwoTrip, Marketing Manager

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Viktor, please tell us about your projects.

What is the ASO specificity in your area, like, for example, search query seasonality, high competition or presence of monopoly?

OneTwoTrip sells everything one needs for a vacation, from plane tickets to package tours to excursions. You can say that our specificity is a huge competition with the market's big players – Aviasales (plane tickets and hotels), РЖД (train tickets), Booking and Airbnb (hotels, apartments). This is why our main goal in ASO is to exclusively be on the first places in the most principal search queries, which we do by regularly driving out the competitors.

What is the process of your work with ASO? How often do you update your applications in terms of meta data? How do you track the changes? How many workers in your team are handling this process?

Key meta data are updated with each release of a new product within the application. For example, we recently added an option of booking package tours within the app, which led us to reviewing keywords, description and subtitle.

Once in 1-2 quarters we conduct a global testing of the visual part of the app store. First, through the Google Play Developer Console, and then, if the new hypothesis is successful, we continue testing in the specialized services for iOS.

I am the one person directly handling the testing.

Why ASOdesk? Which principal tools are you using in your work (Organic report, ASO Comparative report, Keyword Auto-Suggestions, Keyword Analytics, Keyword Boost)?

Convenient interface, the service is responsive and realizes users' ideas, and it also has everything needed for ASO in one place. I use all the functions available in the service.

And, one last thing, Viktor, could you share some date on the increase of organic installs in your applications?

The screenshot features organic installs divided into weeks

Over the last 3 months using the keyword importance assessment through Organic Report, we were able to compile a working semantic core for the application, thus taking it to the top by all the necessary search queries, which led to the increase of organic installs.

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They have everything necessary for tracking the dynamics by keywords, competitor activity monitoring, and they also have comparative reports over various periods with dynamics by all keywords. Using their service we managed to build dashboards that allow us to monitor figures of competitor app installations. As far as I know, ASOdesk has the closest to real picture of keyword frequency, since they are using mobile internet data, while all the other data are taking from a web search. This is their fundamental difference.

Viktor Orlov

Mobile Marketing Manager, OneTwoTrip.

We are working with ASOdesk for more, than a year. We have also tried using other services concomitantly. But our view is that ASOdesk is the most convenient one, when it comes to keyword research. We are using almost all of the service's capabilities, except for Keyword Boost. Thanks to such tools, as Keyword Analytics, Organic Report, ASO Comparative Report, and Organic Report, we have significantly increase our search queue positions in the App Store and Google Play.

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