In Spain, Italy and France medical apps
experienced a burst of popularity in the beginning of March. This uprising trend lasted for around 2 weeks and then reverted to the previous positions in Store then. Thermo – Family Health Tracker, Pregnancy +, Pic Health Station, Healthylynked and other local pharmacy, receipts, order doctor apps (e.g. Sanità km zero Ricette, LloydsFarmacia) had a similar story.
It seems like at the start of quarantine users actively have been looking for information and support in the medical category. After the first wave of shock, people relaxed and returned to their previous behaviour. It contrasts to the very slow and steady growth of the medical apps in Sweden.
According to the theaso.co
calculations, education apps
grew up to 140% in quarantined countries. Obviously, the main benefactors have been the apps that allow organizing classes remotely — Google Classroom, WeSchool, Edmondo. The main difference in this change from the App Store is dynamics again. Education apps have been jumping from being out of ranking to the App Store top in a few days. E.g Google Classroom normally being out of top 200 overall in Italy became #3 in 6 days. The same happened in Spain, UK, and France.
An interesting trend happened to the local school apps for receiving and submission of the home tasks, posting student marks and achievements. Apps like Pronote, MonEcoleDirecte in France or DidUP Familia in Italy grew very quickly at the beginning of the quarantine. However, after 2 weeks they lost positions and left the top overall App Store ranking completely.