Reviews on kid games can be written by two groups of users: kids and their parents. In our field of work, we take into account the characteristics of each of these groups. When replying to kids, we do our best to speak their language so that they understand us. For example, kids often complain that a game is paid. We explain that development is a difficult process that needs to be paid for.
Also, kids aged 8+ leave a lot of aggressive reviews. However, you can manage this well with the right approach. If we help them with our answer, their anger can be replaced with joy, and their rating can become positive.
Parents often have difficult questions regarding playing methods, technical problems, etc. We respond to these reviews using more formal language and use technical terms in them.