Lorenzo is a Mobile Marketing «veteran». He has worked in leading companies such as Zalando, LOVOO, and Free2Move, where he gained unique experience in scaling mobile app marketing activities and retention strategies. In 2019, he launched the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he co-founded REPLUG - App Marketing Experts, a full-transparency consulting agency supporting mobile companies with app marketing activities.