Apple says that they monitor 42 factors that impact on keywords ranking within the store. ASO experts say that for Google Play what is now more critical is not the density of keywords in the description, but more their relevancy to the app.
We understand where is the truth. Read our hack.

Here is a list of useful tips for everyone who is working with textual assets for the app page on the App Store. Based on our experience we have collected here some advice on how to use characters you have in textual fields for keywords.

Here is a list of useful tips for everyone who is working with textual assets for the app page on Google Play. Based on our experience we have collected some advice on how to use characters you have in textual fields for keywords.

On the App Store, you can use countries and locales to increase the number of queries for the chosen country. Using the English U.K. (United Kingdom) locale for another country, for example Spain, helps you to increase the number of keywords.

The main goal is selecting search queries that are the most relevant to your app's functions and at the same time have traffic and achieve competition levels which allow for achieving the top positions. This information helps you to collect all relevant keywords with potential traffic.

Branded keywords drive close to 50% of the App Store traffic. Many apps want to eat up a piece of that search traffic pie on the one hand. On the other hand, defense of brand awareness becomes a part of the marketing strategy for apps with a stable and well-known brand name.

In many countries, diacritics are an integral part of the language. For example, in Czech there are ě, š, in Polish — ś, ó, in German — ä, ö, and so on. However, mobile app stores don't always consider them in their search queries.

What can you do, If you want to be ranked by a very popular keyword or phrase but it is very competitive? We gave some useful tips and studied types of keywords.

It often happens that the product name and developer's name are identical. In such a case, this provides developers with an excellent opportunity to save on characters in the title and, thus, expand keywords in the metadata.

This particular tip is about how to use URLs on Google Play.
In our hack we gave examples and sorted this question out.

Video is exactly that additional promotional element that will work for your audience. Applications that do place videos include such categories as dating, food delivery, taxi, traveling, and online stores. We recommend that you take note of precisely these applications if you are with them in the same category.

Starting with iOS 11, it has become possible to promote and offer in-app purchases right on the App Store, not only just within the application.
Developers can advertise up to 20 purchases within the app simultaneously on their product page in the Subscriptions and In-App Purchases sections.

App Store Optimization includes not only textual optimization, but also visual optimization. Visual elements of the app page impact conversion rate. This part of App Store Optimization is called Conversion Rate Optimization, which is crucial for increasing organic installs.

Follow App Store's recommendations for creating visual assets.
In this article, we have collected the most necessary tips.