+5.58M
61,2%
installs
conversion rate
Learn how to increase your app revenue by 48% using Asodesk
CASE STUDY: DEVGAME
Using our ASO & Review Management allowed DevGame significantly increase downloads, conversions and app revenue
+48%
increase in app
revenue
revenue
- 5 yearsworking with Asodesk tools
using the Ultimate plan - 50games apps on the App Store and Google Play
- 62Mdownloads of games for kids on the App Store and Google Play
- 18localized languages
DevGame
An international full-cycle company developing mobile games for kids from 1 to 6 years old and their parents.
The company creates games with popular brands such as "Masha and the Bear", "Kid-E-Cats", "Robocar Poli", and others.
The company's mission is to make high-quality, trustworthy educational mobile games for kids, giving their parents free time and peace of mind.
The company's mission is to make high-quality, trustworthy educational mobile games for kids, giving their parents free time and peace of mind.
They are currently working with 12 major animation studios and as of 2022 have released more than 50 games for kids on the App Store and Google Play.
In 2021 alone, DEVGAME games were downloaded 62 million times, and in Google Play and the App Store, they are consistently in the top categories in different countries. Their most successful project was the game "Masha and the Bear Pizzeria!", which was downloaded over 5 million times in the first month alone.
In 2021 alone, DEVGAME games were downloaded 62 million times, and in Google Play and the App Store, they are consistently in the top categories in different countries. Their most successful project was the game "Masha and the Bear Pizzeria!", which was downloaded over 5 million times in the first month alone.
The results of combining ASO & Review Management
Reviews
conversion rate from the search for TA 3–6 years for the app "Masha and the Bear Pizzeria!" on the App Store
increase in app rating
conversion rate from the search for TA 0–3 years for the app "Blue Tractor: Toddler Learning" on the App Store
increase in app revenue
51.18%
2.4 ➞ 4.1
61.20%
48%
ASO
iterations of metadata in one year
installs of a game "Masha and the Bear Pizza Maker" from Google Play search in 2 years
installs of a game "Kid-E-Cats: Supermarket Game!" from the App Store
installs of the game "Masha and the Bear Pizza Maker" from Google Play search in a year
1 038
+5.58M
+898K
+3.310M
Book a demo now and get a 30% discount on Asodesk
Book a live product demo with our manager and see how we can help you increase your organic installs, as well as improve your conversion rate and app revenue
Alex Shan
Hey!
We'd be happy to answer all your specific questions and show you how Asodesk can meet your unique business needs.
We'd be happy to answer all your specific questions and show you how Asodesk can meet your unique business needs.
CBDO at Asodesk
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Мониторинг ASO
Топ-чарты и рейтинги категорий
Отчеты в Email и Slack
Аналитика отзывов
Инструменты для работы с отзывами
Инструменты управления релизом
Топ-чарты и рейтинги категорий
Отчеты в Email и Slack
Аналитика отзывов
Инструменты для работы с отзывами
Инструменты управления релизом
DevGame's pain points & specifics
The main difficulty of games for kids is that you need to appeal to both kids and their parents. Therefore, when optimizing the page in the store, they conduct A/B testing: create different visuals and text options for kids and their parents and see which variation works better.
Additionally, Google Play generates a substantial influx of game reviews due to its higher number of installs. This leads to continuous fluctuation of game ratings on the platform, requiring DevGame to consistently monitor it.
It's good news that in our sphere, kids often provide cool ideas for new features in the game because kids are especially creative and imaginative.
It's good news that in our sphere, kids often provide cool ideas for new features in the game because kids are especially creative and imaginative.
How DevGame works on ASO with Asodesk
The team includes four ASO specialists, who are responsible for creating the app page and optimizing its install conversion. What do they usually do:
Competitors at Asodesk
1. Analyze the competitors
They use the Competitors tool to see competitors' positions. When they select a competitor and go to App Profile, they can see screenshots, descriptions, and app ratings, as well as their latest updates.
Keyword Analytics at Asodesk
2. Monitor app positions
In Keyword Analytics, you can track the app's current position and view its history of changes for the selected keyword.
Keyword Explorer at Asodesk
3. Look for new keyword queries
In addition to brainstorming keywords with the team, the Keyword Explorer tool helps DevGame find relevant suggestions in the App Store and Google Play.
Keyword Analytics & Keyword Explorer at Asodesk
4. Regularly update metadata for different localizations
DevGame localizes its apps in 18 languages.
In Keyword Analytics and Keyword Explorer, you can collect suggestions, as well as track your app's positions in over 100 countries.
In Keyword Analytics and Keyword Explorer, you can collect suggestions, as well as track your app's positions in over 100 countries.
ASO Comparative Report at Asodesk
5. Estimate efficiency
With each iteration, DevGame tries to expand their apps' semantic cores, increase the number of impressions, and boost their games to the top.
They track their ASO managers' work in the ASO Comparative Report. The screenshot below is a good example of how, with each iteration, the number of queries their app is ranked for increased.
They track their ASO managers' work in the ASO Comparative Report. The screenshot below is a good example of how, with each iteration, the number of queries their app is ranked for increased.
Growth of app positions over the year
Book a demo now and get a 30% discount on Asodesk
Book a live product demo with our manager and see how we can help you increase your organic installs, as well as improve your conversion rate and app revenue
Alex Shan
Hey!
We'd be happy to answer all your specific questions and show you how Asodesk can meet your unique business needs.
We'd be happy to answer all your specific questions and show you how Asodesk can meet your unique business needs.
CBDO at Asodesk
no credit card required
Мониторинг ASO
Топ-чарты и рейтинги категорий
Отчеты в Email и Slack
Аналитика отзывов
Инструменты для работы с отзывами
Инструменты управления релизом
Топ-чарты и рейтинги категорий
Отчеты в Email и Slack
Аналитика отзывов
Инструменты для работы с отзывами
Инструменты управления релизом
How DevGame works on reviews with Asodesk
ASO managers are responsible for the entire flow of reviews in the store in each team, while the ASO Lead oversees their work and ensures that all reviews are responded to, problematic reviews are passed on to the right departments, and the app rating remains high. The ASO manager allocates two days a week to work with reviews. After a release, they often need to extend this time.
In general, they adhere to the following policy:
In general, they adhere to the following policy:
Templates at Asodesk
1. Respond to all reviews
The Templates tool in Asodesk allows you to create templates yourself or use ready-made templates.
They respond to all reviews: both negative and positive. By responding to positive reviews, they increase user loyalty and turn new players into permanent players.
They respond to all reviews: both negative and positive. By responding to positive reviews, they increase user loyalty and turn new players into permanent players.
Featured Reviews at Asodesk
2. Pay special attention to featured reviews
DevGame pays special attention to featured reviews in regions that are important to them since they are a "business card" for their apps.
When working with featured reviews, the Featured Reviews tool is their best assistant. In this tool, you can select the desired country and view only featured reviews for several countries at once.
When working with featured reviews, the Featured Reviews tool is their best assistant. In this tool, you can select the desired country and view only featured reviews for several countries at once.
Featured Reviews at Asodesk
2. Pay special attention to featured reviews
DevGame pays special attention to featured reviews in regions that are important to them since they are a "business card" for their apps.
When working with featured reviews, the Featured Reviews tool is their best assistant. In this tool, you can select the desired country and view only featured reviews for several countries at once.
When working with featured reviews, the Featured Reviews tool is their best assistant. In this tool, you can select the desired country and view only featured reviews for several countries at once.
Rating Analysis and Reviews Analysis at Asodesk
3. Track bugs and collect feedback about updates
DevGame tracks bugs and collects feedback about updates, which they pass to other departments. Players often write about bugs after updates, as well as share ideas for future development. By resolving problems and releasing new features, they encourage users to return to the app more often and use it for longer.
It's really handy that in Rating Analysis and Reviews Analysis, they can track analytics for their latest version, as well as analyze user sentiment after the update is released and monitor which changes users like most.
It's really handy that in Rating Analysis and Reviews Analysis, they can track analytics for their latest version, as well as analyze user sentiment after the update is released and monitor which changes users like most.
- AnneHead of ASO at DEVGAMEWe have been working with Asodesk for five years. Every year, their team improves the service and adds new features that optimize our work. Asodesk offers a user-friendly interface, fast support, accurate positions, as well as useful, essential tools that cover the entire scope of our tasks.
Book a demo now and get a 30% discount on Asodesk
Book a live product demo with our manager and see how we can help you increase your organic installs, as well as improve your conversion rate and app revenue
Alex Shan
Hey!
We'd be happy to answer all your specific questions and show you how Asodesk can meet your unique business needs.
We'd be happy to answer all your specific questions and show you how Asodesk can meet your unique business needs.
CBDO at Asodesk
no credit card required
Мониторинг ASO
Топ-чарты и рейтинги категорий
Отчеты в Email и Slack
Аналитика отзывов
Инструменты для работы с отзывами
Инструменты управления релизом
Топ-чарты и рейтинги категорий
Отчеты в Email и Slack
Аналитика отзывов
Инструменты для работы с отзывами
Инструменты управления релизом
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