Here you can find the ASO news digest, updates from the App Store and Google Play that happened in September.
Posts published in “ASO Must read”
It’s not enough to just draw users to the product page on the App Store or Google Play as part of your ASO strategy. Your goal is to get people interested and lead them to installing the app. You have to maximally optimize all the graphic elements on the app page, because the visual part affects conversion into installs.
We decided to try a new ASO news format for us. Every month we will publish the most interesting news from the ASO world which collected Altai Zeynalov, creator of the ASO Secrets Channel on YouTube.
On the App Store, starting from May 16, 2019, to the present, Apple stopped indexing subtitles with 30 symbols. If your app has 30 characters in the subtitle, so the last word won’t be indexed by the App Store.
The Mobile apps and games market has become so competitive that most developers have to make more and more effort, so that potential users are able to find their applications amongst the vast amount of similar products.
One thing that is very important for App Store Optimization is data accuracy; that is why you should choose ASO tool wisely. Starting from iOS 11 the App Store in search listing started showing Apple Search Ads, Developers pages, Stories, in-app purchases, and subscriptions.
In the latest digest from ASOdesk, you will find the latest market news, our most recent product updates, and announcements of events for ASO professionals!
Dmitry Kofman, the ASO Director for Gambino Slots, told us how they work with App Store Connect data and why correct data visualization is essential for both the ASO manager and the marketing director.
This article is a part of our study of popular searches in Germany. In this article, we will analyze in detail how users in the selected country are searching for games, and in which subcategories is possible to find the more search traffic.
One of the ASO manager's objectives is looking for keyword searches that can significantly boost an app’s visibility in search listing. This requires the analysis of relevant keyword searches and identification of those of them that have traffic in countries the product is distributed in.