One of the ASO manager's objectives is looking for keyword searches that can significantly boost an app’s visibility in search listing. This requires the analysis of relevant keyword searches and identification of those of them that have traffic in countries the product is distributed in.
Posts tagged as “App Store”
High competition on the mobile app market makes developers look for more new ways of their products’ promotion. When the main ASO tools have already been put to use, additional methods come into play, effectively helping with app promotion by keyword and category searches. We have made a list of several life hacks that will help you increase the amount of your app downloads through several simple steps.
Strategy alone is not enough to draw users to an App Store product page within the ASO. Your objective, as an ASO manager, is getting people interested in an application and ultimately installing it. You have to optimize all the graphic elements on the app page to the limit, because the visual part affects install conversion rate. Function description on screenshots has to not only inform your potential customers, but rather has to convince them in the product’s utility.
Competition between App Store applications is immense — using standard methods of work with metadata is not enough anymore, when it comes to acquiring the necessary number of users. It is necessary to work with visual components of the page, with localizations and user reviews, and to look for new, unobvious ways of drawing users to the application page.
Apple is launching the most extensive update for Apple Search Ads. Apple just added 46 countries to Apple Search Ads.
Visual elements of a page is the face of your product.
When landing on your application’s page in the App Store or Google Play, the user initially notices the icon and screenshots. From that moment and on, they only have a few seconds to decide on whether to download the app or not. Screenshots affect install conversion, so a manager that responds for optimization has to monitor the changes at all times and experiment with visual imagery, trying to get a better conversion.
We have gathered the top recommendation on ASO optimization for screenshots for both app stores.
At ASOdesk, we believe that ASO (App Store Optimization) isn't rocket science. For us, ASO is a properly adjusted set of processes on semantic core building, its analysis, and identification of its final hypotheses for the subsequent “in action” check-up.
This article is going to be more valuable for rookies, who just begin working with ASO – it will help them to avoid basic mistakes in the very beginning of their learning.
We have been waiting for this. Finally, the list of languages has been updated in the App Store, there are 9 new localizations for your attention:
This course is going to be useful for everyone associated with advertising mobile applications, looking for target users at a reasonable price no matter if they are already working with Apple Search Ads, just getting started, or planning to start sometime in the future.