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4 ASO Life Hacks: Reaching out to More Users and Increasing Installs

Nika Grigorieva

High competition on the mobile app market makes developers look for more new ways of their products’ promotion. When the main ASO tools have already been put to use, additional methods come into play, effectively helping with app promotion by keyword and category searches. We have made a list of several life hacks that will help you increase the amount of your app downloads through several simple steps.


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Visual Optimization Trends for App Store product page in 2019

Nika Grigorieva

Strategy alone is not enough to draw users to an App Store product page within the ASO. Your objective, as an ASO manager, is getting people interested in an application and ultimately installing it. You have to optimize all the graphic elements on the app page to the limit, because the visual part affects install conversion rate. Function description on screenshots has to not only inform your potential customers, but rather has to convince them in the product’s utility.


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Top 10 Recommendations on Screenshot Visual Optimization

Nika Grigorieva

Visual elements of a page is the face of your product. 
When landing on your application’s page in the App Store or Google Play, the user initially notices the icon and screenshots. From that moment and on, they only have a few seconds to decide on whether to download the app or not. Screenshots affect install conversion, so a manager that responds for optimization has to monitor the changes at all times and experiment with visual imagery, trying to get a better conversion.

We have gathered the top recommendation on ASO optimization for screenshots for both app stores.


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6 Useful ASO Principles You Can Use When Working With Metadata

Sergey Sharov

Before ultimately publishing your app to App Store and Google Play, it is essential to check all the text information and verify the amount of characters according to the requirements of a respective market. We have collected all the answers to the most frequently asked questions asked by those, who begin to exploring the topic of App Store Optimization (ASO). We hope that our recommendations will help you in your first steps and will further help you save time on working with metadata.


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