Learn how to get +1M organic installs a month using Asodesk
Working with ASO allowed Aloha Browser to increase organic traffic from app stores exponentially, as well as receive a stable flow of users into the app
5
Average rating in most countries
6 years
50+
200M
Working with Asodesk tools using the Enterprise plan
Languages
App users
Aloha Browser
The company offers unlimited VPN for free, a secure file manager with download support, private mode, full-featured media player for users' files and VR videos online and offline.
The company's mission is to keep users safe and make their web browsing experience as private as they want it to be.
Millions of users already use this app every day as their default browser. Users like the clean interface, ease of use, and good functionality.
The company's mission is to keep users safe and make their web browsing experience as private as they want it to be.
Millions of users already use this app every day as their default browser. Users like the clean interface, ease of use, and good functionality.
Fast, free, full-fledged web browser with a focus on privacy and security.
Work results with ASO using Asodesk
4x
2,5–3x
Top 3
+1M
Organic traffic growth on the App Store
Organic traffic growth on Google Play
Ranking for keywords in all of their major markets
Users on the App Store and Google Play every month
Aloha Browser's pain points & specifics
A noteworthy trend is that the demand for privacy is constantly growing — especially after recent personal data breaches — and doesn't fluctuate seasonally. Therefore, their traffic is more or less consistent.
For Aloha Browser, organic traffic is the main channel for attracting new users. Due to their focus on privacy, they don't use third-party SDKs, which significantly limits their ability to purchase paid traffic.
There are times when app stores or national governments throw a spanner in the works. For example, Aloha Browser faced sanctions for their free and unlimited VPN. Some countries, particularly the Middle East, also have restrictions on advertising, promotion, and VPN use.
How Aloha Browser works on ASO with Asodesk
Currently, they have three professionals engaged in ASO, and sometimes the team brings in native speakers to select and validate keywords. They use almost all of the Asodesk features. Together, they work effectively and save a significant amount of time:
1. Monitor app positions
Keyword Analytics at Asodesk
Aloha Browser apps are already holding fairly good positions at the top for basic queries in almost all key markets. Their work is now focused on maintaining positions rather than actively promoting. Therefore, they mostly use tools related to position monitoring. For example, Keyword Analytics at Asodesk tracks an app's current position and users can view the history of changes for the selected keyword.
2. Analyze the competitors
Competitors at Asodesk
Asodesk tools help Aloha Browser to detect all competitors. For example, using the Competitors tool allowed them to find competitors in some specific GEOs, like Korea or Iran, that were not available in other markets. It helps them to take into account the needs of users in various countries and choose different categories of keywords.
3. Work with metadata for different localizations
Keyword Table & Keyword Translation at Asodesk
Asodesk allows Aloha Browser to create a semantic core in different languages and optimize apps for them. Thanks to the Keyword Table & Keyword Translation tool, Aloha Browser holds leading positions in some geolocations with serious competitors, such as Germany and Japan.
4. Save time
Reports & Alerts
The Aloha Browser management also participate in ASO and they appreciate that they don't need to spend much time on monitoring positions. Using Asodesk's Reports, the CEO can easily check all important updates once a day.
Consistent work with ASO ensures success
The Aloha Browser team updates its app every 3 weeks. From the moment they started doing ASO systematically, their scale of organic traffic has grown by 4 times on the App Store and 2.5–3 times on Google Play. The app is in the top 3 for keywords in all of its major markets, and the increasing interest in privacy allows them to grow with the market. In addition, the application attracts more than 1M users every month.
Organic traffic growth quadrupled
- AndrewCEOWe felt that Asodesk suited our goals and we made the right call. We have been working with this platform for more than 6 years. Sometimes we look at what other ASO services are offering. But each time we come to the conclusion that Asodesk has the best set of tools for our goals.
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