How ABBYY works with ASO ❤️ Asodesk

Learn how ABBYY increased its organic installs by 15x in Japan

Working on ASO with Asodesk tools has helped ABBYY improve keyword rankings in priority locales and increase installs from App Store and Google Play Searches.

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> 200K

Active users (MAU) users worldwide

6 years

10+

> 15M

Working with Asodesk

Language localizations

All-time app downloads worldwide

ABBYY

This company develops solutions for intelligent document processing and automation. In the App Store and Google Play, ABBYY has three apps for different user tasks:

ABBYY FineReader PDF allows you to scan documents, create electronic copies of them in PDF and JPEG formats, recognize text, and extract it from scanned images. The app is available as a paid and free version.

ABBYY Business Card Reader allows you to scan business cards in 25 languages and save all the data to your contact list, as well as manage them on a mobile device.

ABBYY TextGrabber digitizes fragments of printed text and reads QR codes, as well as allows you to instantly perform a desired action, for example, select a number in the text and add it to the contact list.

Fast, free, full-fledged web browser with a focus on privacy and security.

Results from working on ASO with Asodesk tools

+15x

+37K

+320%

installs for Business Card Scanner from the App Store Search in Japan for 6 years

installs for FineReader from App Store Search in Germany for a year

annual installs for TextGrabber from the App Store Search in the UK for 6 years

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Мониторинг ASO
Топ-чарты и рейтинги категорий
Отчеты в Email и Slack
Аналитика отзывов
Инструменты для работы с отзывами
Инструменты управления релизом

Features of ABBYY's promotion

ASO is the primary channel for attracting users, thanks to which the company has achieved growth in installs over several years.

ABBYY promotes its apps in almost every country. Significant markets for the company are European countries, as well as the United Kingdom, the United States, and Japan.

From time to time, the company adapts apps to priority markets depending on the level of revenue and installs in those countries. If user engagement and positive trends in important metrics (MAU, ARPU, etc.) in certain countries are noticeable, ABBYY begins to pay more attention to these regions. This helps both increase revenue and improve user satisfaction.

How ABBYY works with ASO

The Competitors tool on Asodesk allows DEVGAME to see their competitors' positions per keyword from the semantic core

1. Search for the right keywords for the semantic core

Keyword Analytics at Asodesk

ABBYY uses Keyword Auto-Suggestions and Keyword Manager to find the most popular and effective keywords for its apps.

2. Analysis of keywords from which competitors receive installs

Organic Report & ASO Comparative Report & Competitors

If there are negative dynamics in installs, mobile marketing specialists select new keywords with the help of competitor analysis.

ASO Comparative Report also allows the company to analyze the changes in competitors' semantics and add keywords that ABBYY does not yet use to the semantic core.

The company also tracks competitors' keyword rankings from their semantic core using the Competitors tool.

ABBYY actively uses Organic Report and noted that it is one of the best Asodesk tools that influence the growth of organic traffic. With this tool, specialists can determine from which keywords competitors receive the largest number of installs.

3. Updating app metadata

Optimizer

From time to time, ABBYY updates its Title, Subtitle, icon, screenshots, and keywords. To compile metadata, the company's specialists use Optimizer, which allows them to collect the most effective metadata based on the semantic core. The tool helps them to avoid missing important keywords, and highlights stop words and repetitions in the Title, Subtitle, and keyword fields.

4. Analysis of fluctuation in app rankings over time

Keyword History

ABBYY uses Keyword History to track changes in app positions for keywords. For example, the chart shows how positions grew from 50–70th to the top 10 in Spain for three keywords.

5. Tracking changes for the most important keywords

Favorite Keywords and Keyword Highlights

ABBYY uses Favorite Keywords to see how positions for selected keywords have changed.

Keyword Highlights allows you to track the rise and fall in positions for all keywords in a given country.

Timur
ASO Manager at ABBYY
I always use Asodesk first when it comes to keywords and semantics analysis. In this regard, Asodesk is number one. There is no comparable tool for analytics and understanding of keywords on the market.

It makes me really happy that Asodesk works like clockwork, and I have no problems with the platform.